Confident copywriting with a sales state of mind
Confident, persuasive copywriting is a huge part of selling online. We're experienced in putting together copy that is inspiring, on-brand, search compatible and sales-focused.
Every successful brand has a personality - and yours should be no different. We can help develop a tone-of-voice and identity that makes your copy hit all of the right notes with your customers and the wider marketplace. We think carefully and critically about how you need to position yourself - and put together brand, product and story copy that resonates.
Stories are the backbone of great product sales - and we're experts in pulling out the key parts of your brand's history to put together stories and narratives that accompany fantastic products. We're seasoned in making sure that content does what it should - we've even got an in-house, ex-journalist that can help you clip together your most attractive brand and sales points.
It's not enough to tell a great story, or create simple, digestible content. We think about what needs to be done from a search perspective, too. Are we using all of the right keywords? Can we naturally work in the terms your customers are using? How do we start to land-grab traffic from your competitor sites? We're analytical and think forward about how to play well with search engines.
There's a certain finesse and sophistication that flanks the best marketing campaigns, and we've been immersed in the digital advertising world for more than ten years. With experience ranging from international fashion brands, global software and engineering businesses, financial startups and luxury consumer goods, we know what sells online - and we're determined to get results.
Interview & learning
To get to the right answers, you need to know the right questions. We go through a process of interview and immersion that helps us build a rock-solid, bulletproof understanding of your business, your products and what makes your customers tick.
Tone of voice
Language is critical - and winning on the copywriting battlefield is all about the detail. We discuss nuance, tone and style at length and work out exactly how to balance the the three to create a stellar voice and identity.
Product & service
We need to know your product and service inside out to communicate it thoroughly. We learn about your products, services, history and customer approach and reflect that closely in the way we speak about you - and make sure that's consistent across all media channels.
Market & landscape
It's really important to know what the market's doing, and how your competitors talk about and represent themselves. With that in mind, we root through your space and see where you fit in the landscape, and build an identity that sits your firmly within your sector but boldly distinguishes your business.