ABASK is the brand new home site from the founder of MatchesFashion, Tom Chapman and his former Digital Director, Nicolas Pickaerts.

Launched in October 2022, ABASK’s expert buyers curate a collection of pieces from around the globe, each with a story to tell.

Items range from the antique to the contemporary with many works being rare collectables: a kaleidoscopic coloured cube, hand-painted monkey plates by Laboratorio Paravicini and ornate ice cream pails from the 1800s are all on offer.

The brand also highlights and reissues works from iconic designers, including a collaboration with the estate of Carlo Moretti – the father of Italian Modernism – to offer his Fila Molati glassware.

ABASK commissioned By Association Only to create an international multi-brand store utilising Shopify Markets. This allows customers to use a single sign-in from anywhere in the world and enjoy effortless checkout when it comes to cross-border shipping and local taxes.

We also created an entirely bespoke app to handle shareable and collaborative customer wishlists. The app allows users to save products or content and turn them into interactive mood boards that can be shared with family and friends.

The data collected can also be used for targeted marketing to create a more bespoke customer experience.