The Shopify Plus agency for the world’s most design-conscious luxury brands.

Design / Performance / Strategy /
Technical Pedigree / Best-in-class Service

By Association Only (BAO) are a specialist eCommerce agency focused on delivering high- impact, high-value Shopify experiences for ambitious online merchants working in premium sectors. With a focus on providing specialist eCommerce insight and consultancy, BAO deliver both isolated design projects and full-stack Shopify Plus development projects. The agency was founded in 2010 and has a long and established track record in delivering successful digital projects for clients of all sizes. BAO specialise in design for the luxury, fashion, lifestyle and cosmetics sectors.

In addition to providing Shopify specific design and development services, BAO also provide on-going strategy and marketing services and deliver packages of work that combine all of these components in the form of on-going retained services.

We are unique in offering best-in-class design, with a focus on innovation, performance and functionality; always led by bespoke strategies born from our merchant ambitions.

Design

Our inherent belief is that eCommerce can be both highly creative and commercially performant. As the world’s most design-led Shopify Plus agency, we meet brand’s at the intersection between form and function, delivering award winning work that is both on-brand and conversion focused. We blend progressive creativity with considered UX and UI rendering original ‘one-off’ concepts that set our clients apart.

Strategy

Proactive strategy underpins everything we do. Whether applied to a redesign project or engaged in retained services, our extensively experienced team of strategists craft bespoke solutions, tailored to our merchant’s specific ambitions. In an ever-evolving digital landscape we deliver results-focussed strategies that pivot and evolve to help accomplish significant measurable results.

Performance

Performance requires balance and the artful engagement of focused expertise. We measure everything we do against this philosophy, whether it be site speed, conversion rate, average order value or our very own performance as your agency. We are only as good as our last project, so relentlessly strive to raise the bar through a holistic approach to deliver unrivalled and universally recognised results.

Best-in-class Service

By Association Only are distinctly ‘Merchant First’. This does not mean we are ‘yes’ people or head nodders. We are the sum of our parts, made-up of genuine, personable and talented people forming a team of passionate eCommerce experts. Ultimately, we deliver digital products, but what sets us apart is how we do it. We pride ourselves on best-in-class service that helps to build meaningful long-term relationships, that matter.

Technical Pedigree

We believe in simple answers to complex questions. Our team of technically esteemed developers apply extensive back-end experience to create elegant solutions that push the boundaries of eCommerce. Our belief that anything is possible on Shopify manifests itself in customised innovation for our client’s unique functional ambitions. Credited with architecting the most involved applications, processes and solutions that result in game-changing experiences for your customers.

Agency Pillars.

Year

Site name

Recognition

Agency of the Year

2021

Nominated for Awwwards agency of the year

Cubitts

2021

Awwwards Site of the Day, Awwwards Mobile Excellence, ecom.design, Site Inspire

ThruDark

2021

Awwwards Mobile Excellence, Awards Honourable Mention

Susanne Kaufmann

2021

Awwwards Mobile Excellence, Awards Honourable Mention, CSSDA UI of the Day, CSSDA UX of the Day, CSSDA Innovation Award

Gozney

2020

Awwwards Mobile Excellence, eComm.design, CSSDA Site of the Day, CSSDA UI of the Day, CSSDA UX of the Day

Dermatology M

2020

CSSDA Special Kudos, CSSDA Innovation Award, CSSDA UI of the Day, CSSDA UX of the Day, Awwwards Honourable Mention, eComm.design

Rejina Pyo

2019

CSSDA Site of the Day, CSSDA UI of the Day, CSSDA UX of the Day, Awwwards Honourable Mention, eComm.design

Carat London

2018

CSSDA Special Kudos, CSSDA UI of the Day, CSSDA UX of the Day, Awwwards

Train Body Brain

2018

Awwwards, eComm.Design, The Best Designs, Css Lite

Giulio

2018

CSS Design Awards, Awwwards, Google Mobile Excellence Awards, eComm.Design

Anna

2018

Awwwards, eComm.Design

Shopskin

2016

Awwwards, The Best Designs, Site Inspire, Creative Pool Annual Winner, eComm.Design

Maravilo

2016

Site Inspire, The Best Designs

Pyropet

2016

Awwwards, The Best Designs, Mindsparkle Magazine, ecomm.design

Crepslocker

2016

Awwwards, CSS Design Awards, The Best Designs

Vaara

2016

National Digital Awards, Awwwards, Site Inspire

Yumler

2016

ecomm.design, Awwwards, The Best Designs, Site Inspire, Creative Pool Annual

Paul Valentine

2016

Awwwards, Awwwards Ecomm of the Year Nominee

Agency Recognition

International Clientbase: UK / USA / Germany / France / Portugal / Switzerland / UAE / Australia / Canada / Hong Kong / Korea / +