The Shopify Plus agency for the world’s most design-conscious luxury brands.

Design / Performance / Strategy /
Technical Pedigree / Best-in-class Service

We are a specialist ecommerce agency focused on delivering high-impact, high-value Shopify experiences for ambitious online merchants working in premium sectors.

With a focus on providing specialist ecommerce insight and consultancy, BAO delivers both isolated design projects and full-stack Shopify Plus development projects.

The agency was founded in 2010 and has a long and established track record in delivering successful digital projects for clients of all sizes. BAO specialises in design for the luxury, fashion, lifestyle and cosmetics sectors.

In addition to providing Shopify specific design and development services, BAO also provides on-going strategy and marketing services and delivers packages of work that combine all of these components in the form of on-going retained services.

By Association Only (BAO) offers best-in-class design with a focus on innovation, performance and functionality.


Our inherent belief is that ecommerce can be both highly creative and commercially performant. As the world’s most design-led Shopify Plus agency, we meet brand’s at the intersection between form and function, delivering award winning work that is both on-brand and conversion focused. We blend progressive creativity with considered UX and UI rendering original “one-off” concepts that set our clients apart.


Proactive strategy underpins everything we do. Whether applied to a redesign project or engaged in retained services, our extensively experienced team of strategists crafts bespoke solutions, tailored to our merchant’s specific ambitions. In an ever-evolving digital landscape BAO delivers results-focussed strategies that pivot and evolve to help accomplish significant measurable results.


Performance requires balance and the artful engagement of focused expertise. At BAO we measure everything we do against this philosophy – whether it be site speed, conversion rate, average order value or our very own performance as your agency. We are only as good as our last project, so relentlessly strive to raise the bar through a holistic approach to deliver unrivalled and universally recognised results.

Best-in-class Service

By Association Only is distinctly “merchant first”. This does not mean we are “yes” people or head nodders. We are the sum of our parts, made-up of genuine, personable and talented people forming a team of passionate ecommerce experts. Ultimately, we deliver digital products, but what sets us apart is how we do it. We pride ourselves on best-in-class service that helps to build meaningful long-term relationships that matter.

Technical Pedigree

We believe in simple answers to complex questions. Our team of technically esteemed developers applies extensive back-end experience to create elegant solutions that push the boundaries of ecommerce. Our belief that anything is possible on Shopify manifests itself in customised innovation for our client’s unique functional ambitions. BAO is credited with architecting the most involved applications, processes and solutions that result in game-changing experiences for your customers.

Agency Pillars.


Site name


Agency of the Year


Nominated for Awwwards agency of the year



Awwwards Site of the Day, Awwwards Mobile Excellence,, Site Inspire



Awwwards Mobile Excellence, Awards Honourable Mention

Susanne Kaufmann


Awwwards Mobile Excellence, Awards Honourable Mention, CSSDA UI of the Day, CSSDA UX of the Day, CSSDA Innovation Award



Awwwards Mobile Excellence,, CSSDA Site of the Day, CSSDA UI of the Day, CSSDA UX of the Day

Dermatology M


CSSDA Special Kudos, CSSDA Innovation Award, CSSDA UI of the Day, CSSDA UX of the Day, Awwwards Honourable Mention,

Rejina Pyo


CSSDA Site of the Day, CSSDA UI of the Day, CSSDA UX of the Day, Awwwards Honourable Mention,

Carat London


CSSDA Special Kudos, CSSDA UI of the Day, CSSDA UX of the Day, Awwwards

Train Body Brain


Awwwards, eComm.Design, The Best Designs, Css Lite



CSS Design Awards, Awwwards, Google Mobile Excellence Awards, eComm.Design



Awwwards, eComm.Design



Awwwards, The Best Designs, Site Inspire, Creative Pool Annual Winner, eComm.Design



Site Inspire, The Best Designs



Awwwards, The Best Designs, Mindsparkle Magazine,



Awwwards, CSS Design Awards, The Best Designs



National Digital Awards, Awwwards, Site Inspire


2016, Awwwards, The Best Designs, Site Inspire, Creative Pool Annual

Paul Valentine


Awwwards, Awwwards Ecomm of the Year Nominee

Agency Recognition

International Clientbase: UK / USA / Germany / France / Portugal / Switzerland / UAE / Australia / Canada / Hong Kong / Korea / +