Founded in London in 2013, Cubitts is on a mission to bring experience back to eyewear.
Created by Tom Broughton, the brand handcrafts men’s and women’s prescription spectacles and sunglasses the traditional way. Its workshops also offer eye exams.
The company designs timeless products that can be used, repaired, and ultimately recycled or remanufactured.
As well as the Awwwards Site of the Day award, the store also received the Developers Award for outstanding development, and Mobile Excellence in recognition of the mobile experience.
In addition to creating new store features and enhancements, improving UX, optimising conversion rate and custom app building, BAO carried out the following:
Virtual try-on feature added to product pages
360 degree view and customisation of product previews
Appointment booking system
Prescription uploading system
Custom frame-finder quiz
Heavily customised add to cart system (complex bundle builder system)
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