Case Studies / Cubitts

Award-winning Shopify 2.0 migration and theme build featuring augmented reality, a frame finder and a unique prescription solution.

Our work for eye brand Cubitts saw BAO win its third Awwwards Site of the Day, making us the most Awwwarded Shopify agency.

Founded in London in 2013, Cubitts is on a mission to bring experience back to eyewear.

Created by Tom Broughton, the brand handcrafts men’s and women’s prescription spectacles and sunglasses the traditional way. Its workshops also offer eye exams.

The company designs timeless products that can be used, repaired, and ultimately recycled or remanufactured.

As well as the Awwwards Site of the Day award, the store also received the Developers Award for outstanding development, and Mobile Excellence in recognition of the mobile experience.


Bremont Blog mobile

Our value added

In addition to creating new store features and enhancements, improving UX, optimising conversion rate and custom app building, BAO carried out the following:

Virtual try-on feature added to product pages

360 degree view and customisation of product previews

Appointment booking system

Prescription uploading system

Custom frame-finder quiz

Heavily customised add to cart system (complex bundle builder system)

Swym Wishlist

Wishlist enables your customers to bookmark their favourite products and pick up where they left off when they return.

In partners we trust

We use some of the Internet's most popular and powerful software technologies to help independent merchants compete in the major leagues of ecommerce.


Yotpo's ecommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.


Elevar is an analytics and tracking platform built exclusively to help ensure direct-to-consumer brands on Shopify have a data foundation they can trust and scale with.


Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.


Vervaunt is a London-based ecommerce consultancy and paid media agency, working alongside ambitious ecommerce brands and retailers to improve key areas of their business and drive growth.

Next project / Anya Hindmarch

Salesforce CC to Shopify Plus migration for iconic British accessories brand.