News, thoughts & opinions from an industry leading agency.

By Association Only sponsors Vervaunt’s Pulse Ecommerce Summit for the third year

Last week London-based ecommerce consultancy and paid media agency Vervaunt hosted the third Pulse Ecommerce Summit at The Brewery in London. Here are the highlights.

A/B Testing for ecommerce

We look at the advantages and disadvantages of A/B testing, what can be tested, and which tools are most useful.

‍By Association Only creates bespoke Story Chain visualiser for jewellery brand Astrid & Miyu

“The greatest things ever built start with incredible foundations”

Yesterday, Shopify released its first round of updates this year under the name Foundations. We break down the most exciting updates for retailers and explore how they might benefit your business.

Twenty four health and wellness brands on Shopify

From food-grown supplements to science-backed medical technology we showcase 24 health and wellness brands using the Shopify platform.

2023 year in review

From launches to live events, webinars to charity walks, we highlight some of our stand-out moments from this year.

Fourteen unisex fashion brands on Shopify

From globally acclaimed shoemakers to up-and-coming streetwear brands we highlight the ultimate unisex fashion companies on Shopify.

The benefits of building a bespoke product page

Using a product page By Association Only built for jewellery brand Purelei as a case study we consider how to create interactive product pages and their benefits. 

Accessibility considerations for online retailers

We break down some common accessibility issues and explore how retailers can address them.

Ten outdoor brands with Shopify stores

From military standard garments to bear-proof coolers we take a look at the outdoor stores using Shopify to sell their clothing and equipment.

The importance of strategically-led retainers for ecommerce merchants

LoyaltyLion recently sat down with our Head of Strategy George Linton to find out more about how our strategically-led retained ecommerce services work, and why retainers are beneficial to merchants and agencies alike.

BAO team to walk 3,310 miles in 30 days to Shopify’s Canada HQ for Cancer Research UK

The team at Shopify Plus agency By Association Only (BAO) is going to walk 3,310 miles – the distance from our office in Cambridgeshire, UK to Shopify’s headquarters in Ottawa, Canada – for Cancer Research UK.

Mind your business: How the latest Shopify Edition could benefit your company

We break down the most valuable updates from Shopify Editions, Imagine My Business.

Fifteen fitness and activewear brands on Shopify

Here are fourteen of the finest fitness and activewear companies using the Shopify platform to sell their pieces.

By Association Only sponsors Vervaunt’s second Pulse Ecommerce Summit

Last week London-based ecommerce consultancy and paid media agency Vervaunt hosted the second Pulse Ecommerce Summit at EartH London. Here are the highlights.

Nine memorable men's fashion brands on Shopify

From Pharrell Williams’ international streetwear brand to a humble denim store in England’s North East we highlight nine menswear websites using the Shopify platform.

Chat GPT-4 for ecommerce: the good, the bad and the ugly

This article delves into what Chat GPT-4 is as well as its and other AI language tools' benefits and limitations to online retailers.

Reducing returns: By Association Only’s top tips on how to improve your returns process

We explore why ecommerce return rates are so high and give advice on how to reduce their impact on your business.

By Association Only sponsors Klevu’s first Discovered festival

Last week search and product discovery technology company Klevu hosted the inaugural Discovered festival at Sea Containers House in London.

Ten celebrated cosmetics brands using Shopify

From high-end holistic skincare brands to billion-dollar celebrity makeup companies we round up nine cosmetics websites using the Shopify platform.‍

A short summary of Shopify B2B

Our latest article explores the benefits of Shopify B2B and how it is implemented.

Demystifying Shopify Components

In this article, we demystify what Shopify Components is, what benefits there are to merchants, how it’s implemented and more.

Fourteen of the finest jewellery and accessories brands on Shopify

Featuring Astrid & Miyu, Cubbits, Bugatti Smartwatches and David Beckham Eyewear.

By Association Only designs new identity and website for Ecommerce Pride

Community initiative for LGBTQ+ gets new identity and website.

The growing importance of retaining loyal customers

In this article we look into why retention has historically been neglected, why it’s more important than ever, and give some tips on improving customer retention within your company.

By Association Only builds Gift With Purchase functionality for Astrid & Miyu

By Association Only recently built a GWP for jewellery brand Astrid & Miyu featuring a few extra bells and whistles – including being able to choose from a range of gifts and supporting multiple different GWP promotions simultaneously. Here’s how we built it.

The significant rise of SMS messaging in ecommerce

We explore the benefits of text messaging and why it will likely dominate in 2023.

Nine exemplary homeware and interiors brands on Shopify

Abask, Jonathan Adler, Rowen and Wren and Acupanel are just some of the interiors and homeware brands with standout Shopify stores. Let’s take a look…

By Association Only sponsors Vervaunt’s inaugural Pulse ecommerce summit

Last week London-based ecommerce consultancy and paid media agency Vervaunt hosted the inaugural Pulse ecommerce summit ‘22 at The Steel Yard in London.

Thousands enter competition to unlock the Bremont vault

Last month Bremont held a competition to win one of its new H1 Generation watches, which were unveiled on Thursday 13th October.

Five strategies for winning Black Friday

We share our insider knowledge to help your company succeed this Black Friday.

Six standout luxury womenswear stores on Shopify

A meticulously and cleverly designed website will not only showcase a brand’s products in a descriptive and sophisticated way but will also quietly and confidently convey the brand’s values and story. 

Shopify announces Shopify Collabs app

Ecommerce platform Shopify has launched an app that offers merchants a platform to build and manage a community of creators to help drive sales.

YouTube and Shopify announce shopping integration

From this week, YouTube’s explore tab will feature shoppable content for viewers in the United States, Brazil and India, with additional countries to roll out later this year.

Using Shopify Flow To Automate Your Online Store Growth

When considering what platform to choose for your ecommerce business, it's important to not only look at what is suitable for your immediate needs, but also how the platform will work for you in the long term.

Shopify Plus Migration: A replatforming checklist

Moving to a new eCommerce platform needn't be too difficult or mentally taxing. Read the Shopify Plus Migration: a replatforming checklist to find out why.

Shopify Launchpad: Your Virtual Assistant For The Holiday Season

Automation, scheduling, and an extra pair of hands (albeit virtual) is all the more valuable for any online merchants, or those working in ecommerce. Enter, Shopify’s Launchpad tool.

Shopify introduces WebP image compression

By using WebP you can create smaller, richer images, that on average save around 30% or more in compressed file size over a traditional image format such as JPEG or PNG.

Make a success of eCommerce with loyalty & branding

In the world of eCommerce, loyalty is synonymous with success. Your existing customers that purchase from you often, engage with your store and tell others about you. And it’s not just your reputation that benefits from increased customer loyalty – it’s your revenue too.

BAO wins third Awwwards Site of the Day

We're thrilled to announce that we've won our third Awwwards 'Site of the Day', this time for the Cubitts.

Cambridge Shopify Meetup: eCommerce customer retention

We hosted Cambridge's first Shopify Plus Meetup, themed around best-practice ecommerce customer retention.

BAO helps MINT bring NFTs to Shopify for Chicago Bulls

Non-fungible tokens (NFTs) on Shopify you say...how does that work? Aren’t they a crypto, block-chain, have to know what you’re doing on the internet kind of thing?

BAO's augmented reality work featured in Vogue & Apple

Moving to a new eCommerce platform needn't be too difficult or mentally taxing. Read the Shopify Plus Migration: a replatforming checklist to find out why.

Augmented Reality and it’s place within the eComm sector

Augmented reality (AR) is about to be hugely disruptive within eCommerce and early statistics are proving just that. Now that Shopify has launched AR support, that trajectory is set to continue as it becomes more accessible to smaller merchants.