Omorovicza is a luxury skincare brand that harnesses the mineral-rich waters of Hungary alongside natural ingredients and scientific innovation.
Launched by husband and wife duo Stephen and Margaret de Heinrich de Omorovicza in 2006 the brand offers a wealth of skincare products online, across multiple global retailers and in its treatment clinics known as “institutions”.
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Founded by James Collier in 2014 Huel is a meal replacement and therapeutic food available in powder, protein shake, protein bar, grain and pasta forms.
The brand’s products are made from oats, rice protein, pea protein, sunflower, flaxseed, coconut oil MCTs, and dietary supplements.
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An early pioneer of the natural beauty industry, skincare brand Susanne Kaufmann uses active ingredients from the Alpine regions of Austria and Switzerland to formulate its products.
The company champions conscious production, sourcing and packaging thanks to its deep respect for the environment and the people who live in it.
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Health science and nutrition graduate Julia Matthews launched Two Islands having created her own nutrient-packed protein powder to supplement her student lifestyle.
Today the brand’s range includes protein powders, marine collagen, gut health and breastfeeding support, all harnessing the power of superfoods, functional herbs, and high quality micronutrients.
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Born in 1970 beauty brand Lumene is named after Lake Lummenne in Kuhmoinen, Central Finland.
Lumene is recognised worldwide for its use of Finnish water, which is amongst the purest in the world, as well as wildcrafted Nordic ingredients including berries, seeds, plants tree saps and mushrooms.
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Big wave surfer Laird Hamilton created his namesake brand when he set out to improve and sustain his performance on the waves.
By experimenting with adding healthy plant-based fats and other real-food ingredients to his morning cup, Hamilton eventually perfected a recipe that not only sustained his energy, but tasted incredible.
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Former Glamour magazine editor Nicola Elliott founded Neom Organics in 2005 having retrained as an aromatherapist and nutritionist.
The brand creates pure blends that address the effects of modern life – helping you to destress, sleep, boost your mood, calm your mind and energise your body.
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Founded by Ben Amanna in 2017 Boxraw aims to “create, shape and own the boxing ecosystem” through its products, events and community.
Amanna first learned to box aged 12 in an effort to stand up to bullies and defend himself from gang violence. Having discovered the transformative power of boxing, he wants to inspire and enable others to experience the same.
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New dads Darren Litt and Adam Gillman created Hiya Health having failed to find children’s vitamins that weren’t saturated with sugar, artificial ingredients and other additives.
The pair spent three years consulting pediatricians, nutritionists, scientists, and parents to formulate a chewable made with 15 essential vitamins and minerals as well as 12 fruits and veggies.
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Relaunched in 2023 under new ownership, bio-medical science and technology company Slendertone has sold over 10 million toning devices over the past 50 years.
Used by athletes including Muhammad Ali and Franz Beckenbauer, the company is on a mission to help people look and feel great through the use of Electrical Muscle Stimulation Technology (EMS).
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Some might be surprised to learn that community pharmacy and healthcare provider LloydsPharmacy is on Shopify.
A key partner of the UK’s National Health Service (NSH) the company also work closely with local healthcare providers to develop and deliver commissioned services to address specific health needs within communities.
Having spent years suffering with period pains and eventually being diagnosed with endometrisos, Lauren Lee-Crane and her husband Matt – who has a PhD in biology – set about finding a concoction of natural ingredients to ease Lauren’s symptoms.
Hitting the jackpot they launched Semaine, a natural supplement startup that aims to reduce difficult symptoms of menstruation in a space where there are few options other than painkillers available.
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Leefy Organics is the brainchild of Carl Kuran, a holistic nutritionist of 11 years who set about creating an anti-inflammatory formula that would help his mother’s extreme nasal congestion.
After discovering that turmeric in liquid form coupled with black pepper and fat was the most effective remedy the liquid Prana formulation was born, and so was Leefy Organics.
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BlenderBottle sells shaker bottles featuring a wire whisk originally created by founder Steve Sorensen using a piece of wire purchased at a hardware store.
Believing the simple ball could revolutionise the way supplements are mixed and consumed Steve and his wife Kim founded the BlenderBottle Company in the year 2000.
Bubs Naturals was founded in 2017 and is named after Glen “Bub” Doherty who was killed in Benghazi, Libya in 2012.
Aimed at those wiith adventurous lives – professional atheletes, top performers, navy SEALS and more – the company sells collagen and MCT oil powder designed to help you feel good and live a fuller life.
Indiana University student Russell Saks launched Campus Protein in 2010 when he realised the demand his peers had for affordable, same-day delivery protein powder.
Initially bulk buying powders so he could meet same day demand for cheaper than local stores, Saks has since gone on to expand the business to over 300 college campuses and 1500 campus reps.
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InnoNature was launched in 2016 by couple Julia and Gil Lang after the pair decided to transform their lifestyles for health reasons.
With the help of experts they created a small selection of natural, high-dose and effective products to support holistic well-being. Today the range has expanded to include superfoods, latte blends, teas, kids products and natural cosmetics.
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Liquid IV is a collection ofscience-based functional beverages that can allegedly hydrate faster than water alone. The brand was acquired by Unilever in 2020.
Products contain curated performance ingredient blends to aid energy, sleep and immune support. Every serving is powered by the science of Cellular Transport Technology (CTT) to deliver hydration and other ingredients rapidly into the bloodstream.
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Irish pharmacy Meaghers opened its doors in 1921, but was taken overin 2011 by Oonagh O' Hagan who trained to be a pharmacist under the guidance of mentor Pierce Meagher.
Over the last 20 years eight more stores have opened and in 2014 Meaghers.ie launched, providing phramaceutical services to nearly 60 countries worldwide.
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Founded in 2013 by entrepreneurs Eric Ryan and Brad Harrington, Olly is a vitamin and supplement brand that manufactures gummy, softgel, tablet and capsule supplements.
In 2019, Unilever acquired the company. The brand’s wellness product line offers simplified vitamin forms combined with tasty flavours.
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So Shape was born from the idea of focusing on what people want to eat, not just what they should eat. The French brand started its mission to create healthy and delicious meal options in 2014—but the team did not have ecommerce experience and had an ambitious expansion strategy.
So Shape upgraded to Shopify Plus in 2017 and started launching in different countries at a rapid pace. The brand simply replicates and tailors its online stores to new markets without significant tech resources and time. The Paris headquartered brand has seen sales surge since upgrading and now sells in multiple currencies and languages across the globe.
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Former US Navy pilot Dave Hunt suffered a major weightlifitng injury and underwent surgery in 2011. He spent the next few years recovering and perfecting his design for a better jump rope than those already on the market.
Crossrope launched in December 2013 and quickly grew into a successful business that aims to bring accessible fitness to the masses.
Born in 1998 Global Healing is the result of Dr Edward Group’s pursuit of optimum health, inspired by the loss of both his parents to cancer.
The brand believes that if you cleanse your body of accumulated toxins your body will start to heal itself. To aid this, it sells a range of supplements crafted from natural, sustainable ingredients that help to detoxify the body.
The Nue Co. was founded by husband and wife team Jules Miller and Charlie Gower after Jules turned to supplements to manage her five year battle with IBS.
Inspired by a conversation with Jules’ grandfather, a doctor and lecturer at Cambridge University, they set out to create a line of supplements combining the best of science and nature, using clean, sustainable and clinically proven ingredients.
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And, if you want to take a look at the fitness and activewear stores using Shopify to sell their gear then click here.
About By Association Only
By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.
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