Fifteen fitness and activewear brands on Shopify

Fifteen fitness and activewear brands on Shopify

Featuring ThruDark, Gymshark, No Bull and Bo+Tee

From boundary-pushing billion-pound brands to laid-back Los Angeles-based yoga companies we take a look at the fitness and activewear stores using Shopify to sell their gear.

ThruDark

‍ThruDark website
thrudark.com

High-performance outerwear brand ThruDark was created by Louis Tinsley and Anthony “Staz” Stazicker, who, having served in the military for 14 years, have all the experience needed to design clothing for arduous circumstances.

The brand offers products for a broad spectrum of climates from searing deserts, humid jungles, to freezing tundra.

Standout store features:

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Clear benefits listed with graphics
  • Technical details
  • Sticky navigation bar
  • Size guide
  • Fit guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Information on the models' clothing size
  • Video content
  • Klarna payments
  • Chatbox
  • Offer information on the notification bar
  • Loyalty programme
  • Detailed fabric information
  • Journal
  • Curated collections
  • Inspiration section
  • Fit selector
  • Garment care information
  • Extensive returns information
  • Media section
  • Simple navigation
  • Full-page imagery

Read the case study

Gymshark

Gymshark website
gymshark.com

Gymshark was founded by Ben Francis in 2012 from the “comfort” of his parent’s Birmingham, UK, garage. He aimed to unite those who want to become their personal best through the clothing they work out in and the content they’re inspired by.

Today the brand is worth £1.5 billion, has a social media following of over 18 million and boasts 14 online stores.

Standout store features:

  • Lifestyle imagery
  • Close-up imagery to show product details
  • New arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Clear delivery times
  • Sticky navigation bar
  • Share on social media
  • Size guide
  • Customer reviews and community feedback
  • Delivery and offer information on the notification bar
  • Video content
  • Klarna payments
  • Chatbox
  • Blog
  • Sustainability information
  • Curated collections
  • Inspiration section
  • Refer friends
  • Bundle deals
  • Extensive returns information
  • Free delivery barometer
  • Simple navigation
  • Full-page imagery

VEYND

veynd.com

VEYND is a brand new sportswear label by the Elicha brothers Alexandre, Laurent and Raphael – also the founders of fashion brand The Kooples.

Launched in early November 2023, the sportswear company offers alternative, darker sports pieces for the fashion-forward fitness fanatic that until now have been hard to find.

Each garment is designed in moody tones with oversized silhouettes and structure tailoring.

Standout store features:

  • Lifestyle imagery
  • Wishlist
  • Close-up imagery to show product details
  • Related products
  • Clear product details
  • Clear benefits listed
  • Sticky navigation bar
  • Fabric care guides
  • Information on the model’s clothing size
  • Video content
  • Detailed fabric information
  • Fit information
  • Fabric and fit details
  • Clear filter process
  • Free delivery barometer
  • Simple navigation
  • Full-page imagery

Read the case study

Alo Yoga

Alo Yoga website
aloyoga.com

Born in Los Angeles in 2007, Alo Yoga creates luxury activewear that’s “designed to be worn beyond the matt” – it’s contemporary, comfortable and stylish.

The brand mirrors the yogi lifestyle by hosting yoga twice a day at its solar-powered studio, using electric-car charging stations, running an advanced recycling programme and more.

Standout store features:

  • Lifestyle imagery
  • Close-up imagery to show product details
  • User generate content
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Fit description
  • Bra support guide
  • Fabric guide
  • Wishlist
  • Clear benefits listed
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Recommended products
  • Free fitness content for kids
  • Add a gift message
  • Prominent contact details
  • Loyalty programme
  • Blog
  • Sustainability information
  • Inspiration section
  • Editorial style layout
  • Store locator
  • Extensive returns information
  • Clear filter process 
  • Free gifts at checkout
  • Simple navigation

Bo+Tee

Bo+Tee website
boandtee.com

Bo+Tee is a British activewear brand that was founded by Claire Henderson and Mike Branney in 2020. It is a sub-brand of Oh Polly, one of the fastest-growing women’s fashion brands in the UK.

The company creates garments including leggings, shorts, sports bras and crop tops using fabrics designed for both strength and style. 

Standout store features:

  • Lifestyle imagery
  • Close-up imagery to show product details
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Clear benefits listed
  • Shop by fabric
  • Clear delivery times
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Blog
  • Information on the models' clothing size
  • Klarna payments
  • Sustainability information
  • Curated collections
  • Chatbox
  • Extensive returns information
  • Gift wrap option
  • Clear filter process 
  • Free delivery barometer

Case study coming soon!

Aarmy Gear

Aarmy Gear website
gear.aarmy.com

Aarmy Gear is the bootcamp-style fitness concept by fashion veteran Trey Laird and celebrity trainers Akin Akman and Angela Davis. The company has studios in New York and Los Angeles as well as a range of activewear. 

Its clothing collection includes high-performance pieces such as sports bras, leggings, tank tops, hoodies, sweatshirts and more.

Standout store features:

  • Lifestyle imagery
  • Cut out imagery to show product details
  • New arrivals section
  • Clear product details
  • Wishlist
  • Clear benefits listed
  • Delivery and offer information on the notification bar
  • Recommended products
  • Simple navigation
  • Store pickup details and timescales given on each product 

Ride 509

Ride 509 website
ride509.com

Born in 2004, Ride 509 is a global leader in snowmobile riding gear. Initially a producer of snowmobile films, the company went on to develop technical pieces such as helmets, goggles and accessories. 

Its award-winning content and snowmobile wear have cemented Ride 509’s loyal fan base.

Standout store features:

  • Lifestyle imagery
  • Cut out imagery to show product details
  • New arrivals section
  • Related products
  • Clear product details
  • Wishlist
  • Clear benefits listed
  • Low stock warning
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • User-generated content
  • Loyalty programme
  • Curated collections
  • Store locator
  • Clear returns information
  • Free delivery barometer
  • Simple navigation

Outdoor Voices

Outdoor Voices website
outdoorvoices.com

Tyler Haney created Outdoor Voices in 2014, having graduated from the Parsons School of Design.

Primarily aimed at women, the company produces apparel that, whilst aesthetically pleasing, is made to sweat in. Picture leggings, crop tops and shorts in soft colours and minimalist styles.

Standout store features:

  • Lifestyle imagery
  • Close-up imagery to show product details
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Clear benefits listed
  • Technical details with imagery
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • User generate content
  • Delivery and offer information on the notification bar
  • Fabric care guides
  • Fit guide
  • Information on the models' clothing size
  • Loyalty programme
  • Detailed fabric information
  • Sustainability information
  • Curated collections
  • Afterpay payments
  • Editorial style layout
  • Store locator
  • Extensive returns information
  • Media section
  • Simple navigation
  • Full-page imagery
  • Gift box and note option

No Bull

No Bull website
nobullproject.com

In 2015 former Reebok workers Marcus Wilson and Michael Schaeffer founded No Bull, a footwear and clothing brand for people “who don’t believe in excuses.”

The company creates versatile and functional performance footwear and clothing that’s stable, durable and comfortable.

Standout store features:

  • Lifestyle imagery
  • Video content
  • Close-up imagery to show product details
  • Clear new arrivals section
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Add gift message
  • Clear benefits listed
  • Sticky navigation bar
  • Low stock indicator
  • Size guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Klarna payments
  • Live chat
  • Clear contact details
  • Loyalty programme
  • No Bull “TV” video channel
  • Curated collections
  • Chatbox
  • Clear returns information
  • Clear filter process 
  • Free delivery indicator
  • Simple navigation
  • Full-page imagery

Splits59

Splits59 website
splits59.com

Los Angeles is the home of activewear brand Splits59 – a company that creates clothing to be worn in the gym, to a meeting, on a date or in bed. 

“The Splits59 girl is a modern woman who enjoys a Saturday pilates class followed by brunch with friends,” says the brand. “She loves a green juice and a cocktail. She doesn’t take life too seriously.”

Standout store features:

  • Lifestyle imagery
  • Close-up imagery to show product details
  • Clear new arrivals section
  • Try items at home for free
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Sticky navigation bar
  • Transparent navigation bar
  • Size guide
  • Customer reviews
  • Information on the models' clothing size
  • Video content
  • Live chat
  • Loyalty programme
  • Journal
  • Curated collections
  • Bundle deals
  • Extensive returns information
  • Free delivery barometer
  • Catch payments
  • Simple navigation
  • Full-page imagery

Doyoueven

Doyoueven website
doyoueven.com

Australian Eddy Ozturk was in his final year of studying law when he discovered his true passion – fitness. So, in 2012 from a small suburb in Melbourne, he founded Doyoueven.

Initially offering individually customised apparel, Doyoueven quickly became a staple in the local Australian gymgoer community. Ten years on and the brand is internationally recognised.

Standout store features:

  • Lifestyle imagery
  • Close-up imagery to show product details
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Clear benefits listed
  • Clear delivery details
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Pre-order available
  • Loyalty programme
  • Fabric care information
  • Information on the models clothing size
  • Klarna payments
  • Estimated delivery date
  • Blog
  • Sustainability information
  • Curated collections
  • Afterpay payments
  • Community section
  • Chatbox
  • Extensive delivery information
  • Clear filter process 
  • Simple navigation
  • Full-page imagery

Women’s Best

Women’s Best website
womensbest.com

Women’s Best is an Austrian brand that sells high-quality sports nutrition and sportswear exclusively for women. It was launched in 2015 by David and Lukas Kurzmann and Thomas Mark.

The brand’s vision is to inspire and empower women around the globe to become the best version of themselves – “to create a community of strong women who lift each other up.”

Standout store features:

  • Lifestyle imagery
  • Close-up imagery to show product details
  • Prominent new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Clear benefits listed
  • Sticky navigation bar
  • Blog
  • End-of-sale countdown clock
  • Size assistant
  • Offer countdown
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Fabric care information
  • Information on the models clothing size
  • Video content
  • Klarna payments
  • Loyalty programme
  • Curated collections
  • User-generated content 
  • Free gifts with some purchases
  • Clear returns information
  • Fabric and fit details
  • Style inspiration
  • Clear filter process 
  • Simple navigation
  • Full-page imagery

Alphalete

Alphalete website
alphalete.uk

In 2012 the then 19-year-old Christian Guzman started a YouTube channel sharing fitness and nutrition tips. From there he also sold screen-printed shirts, which developed to become custom-fitted shirts, sold under the name Alphalete.

Now Alphalete is a popular brand offering a wealth of products for both men and women.

Standout store features:

  • Lifestyle imagery
  • Close-up imagery to show product details
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Back-in-stock notifications 
  • Clear benefits listed
  • Sticky navigation bar
  • Size guide
  • Delivery and offer information on the notification bar
  • Fabric care information
  • Information on the models' clothing size
  • Video content
  • Offer information on the notification bar
  • Fabric information
  • Curated collections
  • Editorial style layout
  • Fit suggestions
  • Clear filter process 
  • Free delivery barometer
  • Simple navigation

Altitude Sport

Altitude Sport website
altitude-sports.com

Alex Guimond and Max Dubois, owners of Altitude Sport, are passionate outdoorsmen. As former employees, they purchased the 1984 brand in 2011, with the intention of offering clients functional designs and best-in-class service. 

The pair offer advice, produce content and carefully curate their collections whilst striving to make each step of the customer journey as personal as possible. 

Standout store features:

  • Lifestyle imagery
  • Fit barometer 
  • Cut out imagery to show product details
  • Clear new arrivals section
  • Related products
  • Clear product details
  • Wishlist
  • Clear benefits listed with graphics
  • Size guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Video content
  • Sezzle payments
  • Live chat
  • Loyalty programme
  • Journal
  • Sustainability information
  • Curated collections
  • Inspiration section
  • Editorial style layout
  • Refer friends
  • Curated collections
  • Chatbox
  • Extensive returns information
  • Clear filter process
  • Staff picks
  • Buying guides

Fabletics

Fabletics website
fabletics.co.uk

Fabletics is widely recognised thanks to its co-founder actress Kate Hudson, who is also the face of the brand. It was established in 2013 along with Adam Goldenberg and Don Ressler.

The trio were inspired to create affordable, fashionable clothing for the active lifestyle, with “performance-driven products for everyone and everybody.” Today the company has over two million loyal members across the globe.

Standout store features:

  • Lifestyle imagery
  • Close-up imagery to show product details
  • Clear new arrivals section
  • Product finder quiz
  • Related products
  • Low stock warnings
  • Clear product details
  • Clear benefits listed
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Information on the models' clothing size
  • Shop the look
  • User-generated content
  • Offer ends countdown
  • Loyalty programme
  • Detailed fabric information
  • Refer a friend scheme
  • Sustainability information
  • Curated collections
  • Bundle deals
  • Store locator
  • Wishlist
  • Clear filter process 

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