Case Studies / Oh Polly

Migration from Magento to the Shopify Plus platform for one of the UK’s largest fashion retailers, Oh Polly.

Oh Polly is one of the fastest growing women’s fashion brands in the UK with a social following of over 4.5 million people. 

Founded in 2015 by Claire Henderson and Mike Branney, Oh Polly started on eBay as a way of funding the duo’s Cambodia-based charity, The Brannerson Foundation.

Today, the company has offices in Glasgow, Liverpool, Los Angeles, Dhaka and Guangzhou. It both designs and produces garments in-house.

BAO was commissioned to migrate Oh Polly to the Shopify Plus platform from Magento. We utilised Shopify Markets for multi-currency and to ensure a simple route for the rollout of expansion stores to target key markets.

Conversion rate optimisation

Simplified order tracking

Visual search tool

Ongoing Growth plan

Utilisation of Shopify markets


UX improvements

New store features & enhancements

Core performance reviews

Tech integrations & optimisations


Bremont Blog mobile

Shopify Plus

Shopify Plus is Shopify's enterprise ecommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.

In partners we trust

Oh Polly runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


Syte uses visual AI to power product discovery solutions, so online shoppers can search for and discover products visually, the way they do in real life. Solutions include image search, personalised product recommendations, product tagging and advanced text search.


Nosto enables retailers to deliver carefully merchandised and meaningfully personalized shopping experiences at every touchpoint, across every device.  


Trustpilot hosts reviews to help consumers shop with confidence and deliver rich insights to help businesses improve the experiences they offer.

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Major Shopify redesign and development for Germany-based international jewellery and accessories brand, Purelei.