Case Studies / Purelei

Major Shopify redesign and development for Germany-based international jewellery and accessories brand, Purelei.

Exploding onto the e-Commerce scene in 2017, Purelei is a contemporary jewellery, watch and accessories brand that specialises in Hawaiian-style accessories.

With a huge social media following and a loyal customer base, the Purelei team approached BAO for its second major digital project – to redesign and develop the company’s Shopify site just six weeks before Black Friday.

The Purelei website is a showcase for the company's Hawaiian-inspired aesthetic and ethos – so we designed a visual experience that is open, uses a soft, fresh colour palette and communicates a youthful vibrancy that resonates with the brand’s major audience demographics.

Social media is a huge traffic driver for the business, so it was key to put together a design that is as sophisticated and customer-focused on mobile as it is on desktop and tablet devices.

Conversion rate optimisation

A/B testing

ERP integrations

Custom app build

Digital marketing

Internationalisation in new markets

UX improvements

New store features & enhancements

Core performance reviews

Tech integrations & optimisations


Bremont Blog mobile

Shopify Plus

Shopify Plus is Shopify's enterprise eCommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.

In partners we trust

We use some of the Internet's most popular and powerful software technologies to help independent merchants compete in the major leagues of e-Commerce.


Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.


Transportr makes creating, editing, managing and monitoring Shopify redirects hassle free. It's a key tool for successful launches, relaunches and site restructures.


Klarna is one of Europe’s largest banks and provides payment solutions for 60 million consumers across 100,000 merchants in 14 countries. Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.


Shopify instances for various key marketing territories.

In numbers


Weeks to launch from project commencement.


Current instagram followers, and counting.

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