Major Shopify redesign and development for Germany-based international jewellery and accessories brand, Purelei.
With a huge social media following and a loyal customer base, the Purelei team approached BAO for its second major digital project – to redesign and develop the company’s Shopify site just six weeks before Black Friday.
The Purelei website is a showcase for the company's Hawaiian-inspired aesthetic and ethos – so we designed a visual experience that is open, uses a soft, fresh colour palette and communicates a youthful vibrancy that resonates with the brand’s major audience demographics.
Social media is a huge traffic driver for the business, so it was key to put together a design that is as sophisticated and customer-focused on mobile as it is on desktop and tablet devices.
Conversion rate optimisation
Custom app build
Internationalisation in new markets
New store features & enhancements
Core performance reviews
Tech integrations & optimisations
Shopify Plus is Shopify's enterprise eCommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.
Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.
Transportr makes creating, editing, managing and monitoring Shopify redirects hassle free. It's a key tool for successful launches, relaunches and site restructures.
Klarna is one of Europe’s largest banks and provides payment solutions for 60 million consumers across 100,000 merchants in 14 countries. Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.
Shopify instances for various key marketing territories.
Weeks to launch from project commencement.
Current instagram followers, and counting.
A pivotal design revolution that repositioned Wild Nutrition as the leader in subscription-focused wellness.