Major Shopify redesign and development for Germany-based international jewellery and accessories brand, Purelei.
With a huge social media following and a loyal customer base, the Purelei team approached BAO for its second major digital project – to redesign and develop the company’s Shopify site just six weeks before Black Friday.
The Purelei website is a showcase for the company's Hawaiian-inspired aesthetic and ethos – so we designed a visual experience that is open, uses a soft, fresh colour palette and communicates a youthful vibrancy that resonates with the brand’s major audience demographics.
Social media is a huge traffic driver for the business, so it was key to put together a design that is as sophisticated and customer-focused on mobile as it is on desktop and tablet devices.
Conversion rate optimisation
Custom app build
Internationalisation in new markets
New store features & enhancements
Core performance reviews
Tech integrations & optimisations
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Transportr makes creating, editing, managing and monitoring Shopify redirects hassle free. It's a key tool for successful launches, relaunches and site restructures.
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Shopify instances for various key marketing territories.
Weeks to launch from project commencement.
Current instagram followers, and counting.