An understated and chic aesthetic for European cosmetics brand Susanne Kaufmann.
In 2021, BAO delivered the brand two new Shopify Plus stores with a migration from the legacy Umbraco platform.
The key objectives of the project, aside from solving the company’s technology dependencies, were to significantly improve the UI and UX with an overarching ambition to directly influence the revenue through Susanne Kaufmann’s digital channel.
Conversion rate optimisation
Custom app build
Internationalisation in new markets
New store features & enhancements
Core performance reviews
Tech integrations & optimisations
Vicky Bell – Ecommerce Director, Susanne Kaufmann
Industry awards received
Stores instances for internationalisation
BAO team members