Susanne Kaufmann

An understated and chic aesthetic for European cosmetics brand Susanne Kaufmann.

As a pioneer in clean beauty, the Susanne Kaufmann brand brings together the power of nature, organic ingredients and sustainability to deliver products that are “naturally uncompromising and consistently effective.”

In 2021, BAO delivered the brand two new Shopify Plus stores with a migration from the legacy Umbraco platform.

The key objectives of the project, aside from solving the company’s technology dependencies, were to significantly improve the UI and UX with an overarching ambition to directly influence the revenue through Susanne Kaufmann’s digital channel.

Conversion rate optimisation

A/B testing

ERP integrations

Custom app build

Digital marketing

Internationalisation in new markets

UX improvements

New store features & enhancements

Core performance reviews

Tech integrations & optimisations


"We started working with By Association Only in 2020 and together we designed and built a new website on Shopify Plus. We’ve continued to work with BAO ever since and they are the best agency I’ve ever worked with. The team understands all of our requirements and the work produced is always high quality. It’s rare that we find any issues during testing. Everyone in the team is a pleasure to work with..."

Vicky Bell – Ecommerce Director, Susanne Kaufmann

Bremont Blog mobile


Industry awards received

In numbers


Stores instances for internationalisation


BAO team members

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