Susanne Kaufmann

An elegant, minimal yet dynamic design aesthetic for European cosmetics brand Susanne Kaufmann.

As a pioneer in clean beauty, the Susanne Kaufmann brand brings together the power of nature, organic ingredients and sustainability to deliver products that are “naturally uncompromising and consistently effective.”

In 2021, BAO delivered the brand two new Shopify Plus stores with a migration from the legacy Umbraco platform.

The key objectives of the project, aside from solving the company’s technology dependencies, were to significantly improve the UI and UX with an overarching ambition to directly influence the revenue through Susanne Kaufmann’s digital channel.

Conversion rate optimisation

A/B testing

ERP integrations

Custom app build

Digital marketing

Internationalisation in new markets

UX improvements

New store features & enhancements

Core performance reviews

Tech integrations & optimisations


Bremont Blog mobile


Industry awards received

In numbers


Stores instances for internationalisation


BAO team members

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