Originally a made-to-measure atelier, the label’s pieces are recognised for their modern silhouettes and strong use of colour. Garments are also regularly seen on the Duchess of Cambridge.
As well as its London Sloane Street store, Emilia Wickstead is held in some of the most prestigious stockists around the globe including Harrods, Matches Fashion, and Moda Operandi, Inc.
The brand worked with By Association Only to migrate from Magento to Shopify Plus as well as to create a website that mirrors the label's ultra-minimal design.
Only the essentials are included leaving room for immersive scale imagery. There is also focused attention on discoverable details such as on-hover product card video and a seamless integration of selectable made-to-order options.
Conversion rate optimisation
A/B testing
ERP integrations
Custom app build
Digital marketing
Internationalisation in new markets
UX improvements
New store features & enhancements
Core performance reviews
Tech integrations & optimisations
Shopify Plus is Shopify's enterprise eCommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.
Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.
Liz Rawlinson - eCommerce Consultant representing Emilia Wickstead
In store POS
Products migrated
Bespoke page templates
An elegant, minimal yet dynamic design aesthetic for European cosmetics brand Susanne Kaufmann.
