Case Studies / Omorovicza

A sophisticated design revolution and migration to Shopify 2.0 for opulent skincare brand Omorovicza

Omorovicza is a luxury skincare brand that harnesses the mineral-rich waters of Hungary alongside natural ingredients and scientific innovation.

Thanks to the region’s geographical properties Budapest is home to many thermal baths, including that built by the Omorovicza family in the 1800s – the Racz Furdo.

At the turn of the millennium husband and wife duo Stephen and Margaret de Heinrich de Omorovicza observed the water’s healing properties and decided to create a skincare range that would replicate them.

They went on to develop the Healing Concentrate™, a unique complex that can deliver the therapeutic minerals to the deepest layers of the skin.

After formally launching as Omorovicza in 2006 the brand has gone on to offer a wealth of skincare products both online and across multiple global retailers.

Omorovicza also has treatment clinics known as “institutes” in Budapest and across multiple prestigious London locations including Harrods, Liberty of London and Mayfair.

In 2023 Omorovicza approached By Association Only to migrate from its existing site to Shopify 2.0.  

The brand also wanted to completely overhaul its web design, enable customers to book treatments online, and increase sales through a custom bundle builder and upsell feature at checkout.


Bremont Blog mobile

Bespoke bundle builder

Fixed bundles

Upsells in checkout

UX improvements

Enhanced flexibility for content creation

Tech integrations & optimisations

New app integrations

Improvement of product data management

Internationalisation of stores

Conversion rate optimisation

ERP integrations

Digital marketing

Core performance reviews

Utilisation of Shopify Markets

Built-in controls to show/hide content for specific territories

Custom app build

Appointment booking system

Store switcher

Our value added


Yotpo's ecommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.

In partners we trust

Omorovicza runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.

Shopify Plus

Shopify Plus is Shopify's enterprise ecommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.


Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.


Gorgias is a help desk that allows your customer service team to manage all of your support, customer service in one place.

Swym Wishlist

Wishlist enables your customers to bookmark their favourite products and pick up where they left off when they return.


OneTrust’s technology platform helps retailers adopt better privacy practices so they can be trusted with customer data and deliver more valuable user experiences.

“Working with By Association Only to relaunch on Shopify has truly been a partnership valued across the Omorovicza team. BAO has been an exceptional creative and technical partner, bringing our vision for to life. The agency also added relevant thought leadership from designs and content management to Shopify 2.0 integrations and theme development.”

Jamaliya Cobine, Chief Digital Officer at Omorovicza.

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