Thanks to the region’s geographical properties Budapest is home to many thermal baths, including that built by the Omorovicza family in the 1800s – the Racz Furdo.
At the turn of the millennium husband and wife duo Stephen and Margaret de Heinrich de Omorovicza observed the water’s healing properties and decided to create a skincare range that would replicate them.
They went on to develop the Healing Concentrate™, a unique complex that can deliver the therapeutic minerals to the deepest layers of the skin.
After formally launching as Omorovicza in 2006 the brand has gone on to offer a wealth of skincare products both online and across multiple global retailers.
Omorovicza also has treatment clinics known as “institutes” in Budapest and across multiple prestigious London locations including Harrods, Liberty of London and Mayfair.
In 2023 Omorovicza approached By Association Only to migrate from its existing site to Shopify 2.0.
The brand also wanted to completely overhaul its web design, enable customers to book treatments online, and increase sales through a custom bundle builder and upsell feature at checkout.
Bespoke bundle builder
Upsells in checkout
Enhanced flexibility for content creation
Tech integrations & optimisations
New app integrations
Improvement of product data management
Internationalisation of stores
Conversion rate optimisation
Core performance reviews
Utilisation of Shopify Markets
Built-in controls to show/hide content for specific territories
Custom app build
Appointment booking system
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Jamaliya Cobine, Chief Digital Officer at Omorovicza.