Nine memorable men's fashion brands on Shopify

Nine memorable men's fashion brands on Shopify

Featuring Oliver Sweeny, Taylor Switch, Billionaire Boys Club and Union Clothing

From Pharrell Williams’ international streetwear brand to a humble denim store in England’s North East we highlight nine menswear websites using the Shopify platform.

Billionaire Boys Club

Billionaire Boys Club website
bbcicecream.eu

Billionaire Boys Club is the streetwear label of musician Pharrell Williams and Bathing Ape founder, Nigo. It was founded in 2003.

The clothing brand has since gone on to inspire the inception of sister labels Icecream, Bee Line and Billionaire Girls Club.

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Music section
  • Clear benefits listed
  • Clear delivery times
  • Sticky navigation bar
  • Share on social media
  • Transparent navigation bar
  • Size guide

Read the case study.

Oliver Sweeney

Oliver Sweeney website
oliversweeney.com

Oliver Sweeney founded his namesake shoe brand in 1989, having spent 20 years in London perfecting his craft.

Today, with Tim Cooper as Cobbler-in-Chief, the brand aims to create timeless shoes, clothing and accessories made using classic techniques combined with 21st technology and using only the finest materials.

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Recommended products
  • Clear product details 
  • Fabric care guides
  • Size guides
  • Information on the model’s clothing size
  • Video content
  • Wishlist
  • Clear benefits list
  • Klarna payments
  • Live chat
  • Clear delivery times on products
  • “Our stories” section
  • Sticky navigation 
  • Prominent contact details

Taylor Stitch

Taylor Stitch website
taylorstitch.com

Michael Maher, Barrett Purdum, and Mike Armenta established men’s lifestyle brand Taylor Stitch in 2007.

Originally a shirting company, the San Francisco brand designs clothing that can withstand the demands of chopping wood, surfing, fishing or simply going to the office. 

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Offer information on the notification bar
  • Recommended products
  • Customer reviews
  • Loyalty programme
  • Clear benefits list 
  • Clear product details 
  • Detailed fabric information
  • Journal
  • Sustainability information
  • Curated collections
  • Afterpay payments
  • Live chat
  • Inspiration section
  • Sticky navigation 
  • Size guide
  • Editorial style layout

Zanerobe 

Zanerobe website
zanerobe.com.au

Sydney-based streetwear brand Zanerobe is the brainchild of Leith Testoni and Jonathon Yeo. It was born in 2003.

The duo design clothes they want to wear – Zanerobe's signature pieces, like the Sureshot Jogger and the Flintlock Tee, have come to stand for “ingenuity, creativity and a constant drive to move forward and beyond expectations.”

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Clear product details 
  • Fit selector
  • Sustainability information
  • Loyalty programme
  • Refer friends
  • Curated collections
  • Bundle deals
  • Afterpay payments
  • Chatbox
  • Clear delivery times on products
  • Sticky navigation
  • Wishlist
  • Editorial style layout
  • Save products for later
  • Size guide

ETQ Amsterdam

ETQ Amsterdam website
etq-amsterdam.com

ETQ Amsterdam was created as an answer to the luxury trend of over-abundant branding and excessive pricing,” says the company.

Established in Amsterdam in 2012 the brand crafts non-conformist footwear that focuses on quality, durability and sustainability rather than trends.

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Size guide
  • How it’s made information and animations
  • Recommended products
  • Quick add-to-bag functionality
  • Clear benefits lists and diagrams
  • Clear product details 
  • Store locator
  • Sustainability information
  • Video content
  • Curated collections
  • Clear delivery times on products
  • Extensive returns information
  • Care guide
  • Transparent navigation bar
  • Option to change the page layout

Chubbies

Chubbies website
chubbiesshorts.com

Kyle Hency, Rainer Castillo, Preston Rutherford and Tom Montgomery founded casual shorts brand Chubbies in 2011, having been disheartened by the then world of fashion – seemingly saturated by shirtless men flaunting their abs.

Today the company sells retro-inspired swim trunks, aloha shirts, sports shorts, lounge shorts, performance polos, T-shirts, hoodies, jackets, and more, all boasting personality and perfectly crafted for weekend wear.

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Fabric and fit details and diagrams
  • Size guide
  • Clear filter process 
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Recommended products
  • Quick add-to-bag functionality
  • Clear benefits lists 
  • Clear product details 
  • Store locator
  • Bundle deals
  • Free gifts at checkout 
  • Free delivery barometer
  • Loyalty programme
  • Catch payments
  • Live chat
  • Text to chat
  • Clear delivery times on products
  • Sticky navigation 
  • Refer a friend
  • Wishlist
  • Save products for later

Represent

Represent website
representclo.com

British luxury streetwear brand Represent was established in 2011 by brothers George and Mike Heaton after George began selling screen-printed garments.

Today the label sells relaxed clothing, footwear and accessories, each meticulously designed and produced with the aim of elevating its customers' everyday attire.

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Loyalty programme
  • Recommended products
  • Clear product details 
  • Size guides
  • Video content
  • Clear benefits list
  • Klarna payments
  • Clear delivery times on products
  • Journal 
  • Media section
  • Sticky navigation
  • Curated collections

Cole Buxton

Cole Buxton website
colebuxton.com

Born in 2014, contemporary sportswear brand Cole Buxton champions the essentials. Its line of hoodies, T-shirts, sweatpants and jersey shorts is deliberately kept to a minimum and made to last a lifetime.

The company designs and produces its pieces in Britain and is committed to an in-house programme of continuous research, design, and development. 

Standout store features

  • Lifestyle imagery
  • Cut out imagery
  • Delivery and offer information on the notification bar
  • Recommended products
  • Clear product details 
  • Store locator
  • Curated collections
  • Klarna payments

Union Clothing

Union Clothing website
unionclothing.co.uk

A denim-focussed clothing store, Union Clothing is based in Newcastle, England. It aims to source and curate the best denim and casual wear from around the world. 

Union Clothing chooses its garments from brands – including EDWIN, Japan Blue and Carhartt – with heritage, that are innovative, and that produce great quality pieces. 

Standout store features

  • Simple navigation
  • Delivery and offer information on the notification bar
  • Store pickup details and timescales given on each product 
  • Recommended products
  • Store locator
  • Journal
  • Full-page imagery
  • Staff picks

About By Association Only

By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.

Recent articles you may also like

“The greatest things ever built start with incredible foundations”

Yesterday, Shopify released its first round of updates this year under the name Foundations. We break down the most exciting updates for retailers and explore how they might benefit your business.

Twenty four health and wellness brands on Shopify

From food-grown supplements to science-backed medical technology we showcase 24 health and wellness brands using the Shopify platform.

2023 year in review

From launches to live events, webinars to charity walks, we highlight some of our stand-out moments from this year.