Billionaire Boys Club is the official streetwear label of distinguished musician Pharrell Williams and iconic Bathing Ape founder, Nigo.

With international cult status, the brand applies artful creativity across subverted collections of clothing, accessories and collaborations. By Association Only was engaged as creative lead on the digital overhaul of the European arm of the brand.

Our shared philosophy of boundary-pushing design resulted in an unorthodox eCommerce destination worthy of the Billionaire Boys Club mantra “wealth is of the heart and mind, not of the pocket”.