Case Studies / Billionaire Boys Club

A creative overhaul that's packed with custom features for Billionaire Boys Club.

Billionaire Boys Club is the official streetwear label of distinguished musician Pharrell Williams and iconic Bathing Ape founder, Nigo.

With international cult status, the brand applies artful creativity across subverted collections of clothing, accessories and collaborations. By Association Only was engaged as creative lead on the digital overhaul of the European arm of the brand.

Our shared philosophy of boundary-pushing design resulted in an unorthodox eCommerce destination worthy of the Billionaire Boys Club mantra “wealth is of the heart and mind, not of the pocket”.


Bremont Blog mobile

Conversion rate optimisation

A/B testing

ERP integrations

Custom app build

Digital marketing

Internationalisation in new markets

UX improvements

New store features & enhancements

Core performance reviews

Tech integrations & optimisations

Our value added

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Design elevation and Shopify 2.0 upgrade for Bremont, the iconic British watch brand.