Ten celebrated cosmetics brands using Shopify

Ten celebrated cosmetics brands using Shopify

Featuring Susanne Kaufmann, Neom Organics, Kylie Cosmetics and Dermatology M

From high-end holistic skincare brands to billion-dollar celebrity makeup companies we round up ten cosmetics websites using the Shopify platform.

Susanne Kaufmann

Susanne Kaufmann website
susannekaufmann.com

An early pioneer of the natural beauty industry, skincare brand Susanne Kaufmann uses active ingredients from the Alpine regions of Austria and Switzerland to formulate its products.

The company champions conscious production, sourcing and packaging thanks to its deep respect for the environment and the people who live in it. 

Standout store features

  • High-end lifestyle imagery
  • Cut out imagery to show product details
  • Customer reviews
  • User-generated content
  • Delivery and offer information on the notification bar
  • Recommended products
  • Extensive pull quotes from customers
  • Quick add-to-bag functionality
  • Clear benefits lists 
  • Clear instructions on how to use products
  • Clear product details 
  • Description of ingredients
  • Shop by ingredients
  • Store locator
  • Complimentary samples
  • Free delivery over £50
  • Add a gift message
  • Journal
  • Sustainability information

Read the case study.

Neom Organics

Neom Organics website
neomorganics.com

Former Glamour magazine editor Nicola Elliott founded Neom Organics in 2005 having retrained as an aromatherapist and nutritionist.

The brand creates pure blends that address the effects of modern life – helping you to destress, sleep, boost your mood, calm your mind and energise your body.  

Standout store features

  • Video content
  • Cut out imagery to show product details
  • Loyalty programme
  • Customer reviews
  • Refer friends
  • Curated collections
  • Delivery and offer information on the notification bar
  • Klarna payments
  • Gift packaging options
  • Quick add-to-bag functionality
  • Clear benefits lists 
  • Live chat
  • Clear product details 
  • Clear delivery times on products
  • Store locator
  • Recommended products
  • Journal
  • In the press section
  • Sustainability information

Lumene

lumene.com

Born in 1970 beauty brand Lumene is named after Lake Lummenne in Kuhmoinen, Central Finland.

Lumene is recognised worldwide for its use of Finnish water, which is amongst the purest in the world, as well as wildcrafted Nordic ingredients including berries, seeds, plants tree saps and mushrooms.

Standout store features

  • High-end lifestyle imagery
  • Cut out imagery to show product details
  • Video content
  • Customer reviews
  • Curated collections
  • Delivery and offer information on the notification bar
  • Recommended products
  • Quick add-to-bag functionality
  • Clear benefits lists with graphics
  • Ingredients list
  • Clear product details 
  • Klarna payments
  • Sustainability information
  • Shop our Instagram section
  • Blog
  • Share button

Read the case study.

Kylie Cosmetics

Kylie Cosmetics website
kyliecosmetics.com

Reality TV personality Kylie Jenner started selling Kylie Lip Kits, a liquid lipstick and lip liner set, in 2015. Following huge success, 51 per cent of the company was sold to Coty, Inc. in 2019 for $600 million.

Known today as Kylie Cosmetics, the brand sells a range of beauty products including lipsticks, blushes, bronzers, highlighters, brow essentials and eyeliners. 

Standout store features

  • High-end lifestyle imagery
  • Cut out imagery to show product details
  • Video content
  • Customer reviews
  • User-generated content
  • Curated collections
  • Delivery and offer information on the notification bar
  • Recommended products
  • Quick add-to-bag functionality
  • Clear benefits lists 
  • Ingredients list
  • Clear product details 
  • Afterpay payments
  • Inspiration section

Dermatology M

Dermatology M website
dermatology-m.com

In response to demand for the treatments used at his revolutionary skin clinic in Sussex, England, doctor of Chinese medicine Mazin Al-Khafaji launched Dermatology M in 2020.

The brand remedies skin conditions such as acne, eczema, psoriasis, and rosacea, using creams, ointments, lotions and tinctures formulated using raw herbs and natural ingredients.

Standout store features

  • High-end lifestyle imagery
  • Offer information on the notification bar
  • Cut out imagery to show product details
  • Customer reviews
  • Curated collections
  • Recommended products
  • Extensive pull quotes from customers
  • Quick add-to-bag functionality
  • Clear benefits lists 
  • Shop by skin concern
  • Clear instructions on how to use
  • Sticky navigation 
  • Clear product details 
  • Skin quiz
  • Sustainability information
  • Journal

Read the case study.

Pixi Beauty

Pixi Beauty website
pixibeauty.co.uk

London brand Pixi Beauty was born in Soho in 1999. Its founder Petra Strand has over 20 years of experience as a makeup artist and is passionate about skincare.

The brand has since grown a loyal and global following thanks to the success of its youth-enhancing multipurpose products that are infused with botanicals and beneficial ingredients.

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Video content
  • Customer reviews
  • Curated collections
  • Offer information on the notification bar
  • Loyalty programme featured through sales funnel
  • Refer a friend
  • Recommended products
  • Quick add-to-bag functionality
  • Ingredients list
  • Clear instructions on how to use
  • Clear product details 
  • Wishlist
  • Share on social media
  • Store locator
  • Journal

Lolavie

Lolavie website
lolavie.com

Jennifer Aniston is well known for her glossy hair, so it’s little wonder that the actress and producer would want to create her own haircare brand, LolaVie.

Aiming to combine the best of science and nature, LolaVie products are made with plant-based, naturally-derived ingredients that don’t include parabens, silicones, sulfates, phthalates, or gluten. They’re also cruelty-free.

Standout store features

  • Before and after animations
  • High-end lifestyle imagery
  • Cut out imagery to show product details
  • Video content
  • Customer reviews
  • Clear instructions on how to use products
  • Delivery and offer information on the notification bar
  • Quick add-to-bag functionality
  • Clear benefits lists 
  • Sticky navigation bar
  • Clear product details
  • Sustainability information
  • Inspiration section
  • Editorial style journal section
  • Reserve in store
  • Drop a hint option
  • Editorial style layout
  • Editorial style journal
  • In the press section
  • Easy book appointment option
  • Editorial-style video content

Champo Haircare

Champo Haircare website
champohaircare.com

Kuldeep Knox created haircare company Chämpo in 2019 having been inspired by the ancient Indian practices her grandmother used on her enduringly thick, lustrous hair.

Chämpo marries these Indian practices with naturally derived botanicals that have been meticulously considered, researched and tested to create its range of shampoos, conditioners, oils, creams and serums. 

Standout store features

  • Hair quiz
  • High-end lifestyle imagery
  • Cut out imagery to show product details
  • Customer reviews
  • Clear instructions on how to use products
  • Quick add-to-bag functionality
  • Clear benefits lists 
  • Transparent navigation bar
  • Clear product details
  • Sustainability information
  • Journal
  • Editorial style layout

Read the case study.

REM by Ariana Grande

REM by Ariana Grande website
rembeauty.com

Pop singer Ariana Grande created her beauty brand REM to, “empower you with the tools you need to bring your most vivid, limitless, and creative dreams to life.”

The company’s target audience is “absolutely everybody and anybody who wants to wear makeup and feel incredible.” And like a lot of brands today, its products are vegan, cruelty-free, paraben-free and in recyclable packaging.

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Delivery and offer information on the notification bar
  • Quick add-to-bag functionality
  • Recommended products
  • Easy add all recommended products to bag option
  • High-end lifestyle images
  • Clear benefits lists 
  • Clear product details 
  • Ingredients listed
  • Tips and tricks
  • Wishlist
  • Sustainability information
  • Shade finder

SKKN by Kim

SKKN by Kim website
skknbykim.com

Kylie Jenner’s big sister Kim Kardashian’s company SKKN – formally known as KKW Beauty – was valued at US$1 billion when Kardashian sold 20 per cent of the company to Coty in 2020. 

The brand’s high-end skincare collection boasts a nine-product ritual that aims to “bridge the gap between the world's most renowned dermatological experts and people at home seeking high-quality skincare.”

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Video content
  • Customer reviews
  • Recommended products
  • Recommended replenishment frequency
  • Delivery and offer information on the notification bar
  • Save products for later
  • Free samples
  • Quick add-to-bag functionality
  • Wishlist
  • Clear benefits lists 
  • Sticky navigation bar
  • Clear product details

About By Association Only

By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.

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