Case Studies / Champo

Chämpo haircare commissioned By Association Only to design its launch website

Haircare company Chämpo was founded by Kuldeep Knox in 2019. 

Pronounced “shar-pour”, meaning shampoo in the Indian language Sanskrit, Chämpo was inspired by Knox’s grandmother who for years used natural oils and ancient Indian practices on her enduringly thick, lustrous hair.

Chämpo marries these Indian practices, which stem from Ayurveda – an ancient Indian holistic healing system – with formulas crafted and produced in the UK.

The brand uses naturally derived botanicals that have been meticulously considered, researched and tested to create its range of shampoos, conditioners, oils, creams and serums. 

By Association Only designed and built a bespoke Shopify theme for the company ahead of its launch.

The agency also built a custom-made quiz, which consumers can use to help determine their hair type and subsequently which range of products to purchase – Vata, Pitta or Kapha.

Chämpo continues to work with BAO today on an ongoing retainer agreement.


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Conversion rate optimisation

A/B testing

UX Design

Core performance reviews

Tech integrations & optimisations

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