2023 year in review

2023 year in review

By Association Only's highlights from 2023

From launches to live events, webinars to charity walks, we highlight some of our stand-out moments from this year.

We worked with womenswear label Self-Portrait to develop a new editorial-style theme

Self-Portrait launch

Following a brand repositioning in 2023, we again worked with womenswear label Self-Portrait to develop a new editorial-style theme, this time with a focus on large images and an abundance of videos.

The website also benefited from careful consideration for users with accessibility requirements as well as the addition of a loyalty programme. 

View case study.

Temperley London approached By Association Only to migrate its online stores from Magento to Shopify

Temperley London launch

After graduating from The Royal College of Art at the turn of the millennium, Alice Temperley founded fashion and lifestyle label Temperley London.

Temperley London approached By Association Only to migrate its online stores from Magento to Shopify.

The company also wanted to revolutionise its design as well as completely overhaul its tech stack to increase conversion and improve retention rates.

View case study.

September saw the launch of a website for beauty brand Lumene

Lumene launch 

September saw the launch of a website for beauty brand Lumene, which is recognised worldwide for its use of Finnish water and wildcrafted Nordic ingredients.

Lumene approached By Association Only to migrate its existing store from Salesforce to Shopify.

The brand also wanted to design a serene site that reflects its Nordic love of the environment and tells the story of its natural ingredients.

View case study.

Another launch was for outdoor clothing and accessory brand Outsiders Store

Outsiders Store launch

Another launch was for outdoor clothing and accessory brand Outsiders Store. The company approached By Association Only to migrate its online store from Magento to Shopify.

It also wanted to revolutionise its existing design to create a minimalist, premium aesthetic that’s editorial in style and nods to the aesthetic of its physical stores.

View case study.

Lights4fun wanted more flexibility for content and enhanced marketing opportunities

Lights4fun launch

September was a super busy month with several launches, including a new website for the family-run lighting business Lights4fun.

The company, which was set up by Tim and Jo Naughton in 2003, approached By Association Only to create a lifestyle destination and revolutionise its site’s aesthetic.

Lights4fun also wanted more flexibility for content, enhanced marketing opportunities and the superior functionality offered by a bespoke Shopify 2.0 theme. 

By Association Only worked with Skinnydip to update its website to Shopify 2.0

Skinnydip London launch

Early Shopify adoptor Skinnydip London launched its first phone case design in 2011. The brand has since gone on to offer clothing and accessories, as well as phone cases, to trend-focused females.

By Association Only worked with Skinnydip to update its website to Shopify 2.0 and reimagine its aesthetic in line with the recent brand redesign. Improving site speed was also an important factor.

View case study.

Last month we launched a website for a new sportswear label VEYND

VEYND launch

Last month we launched a website for a new sportswear label VEYND, the brainchild of the founders of fashion brand The Kooples.

The sportswear company offers alternative, darker sports pieces for the fashion-forward fitness fanatic that until now have been hard to find.

VEYND approached By Association Only to mirror this darker aesthetic online. We also maximised the brand’s opportunity to story-tell through full-page immersive campaign films and images. 

View case study.

October saw some of the team attend Shopify’s 2023 Enterprise Partner Summit

Shopify 2023 Enterprise Partner Summit

October saw some of the team hop on a plane to Los Angeles for Shopify’s 2023 Enterprise Partner Summit.

Over 600 people attended to event, which was packed with interesting talks and presentations from senior players at Shopify.

Our Head of Strategy George Linton spoke at the Pulse Ecommerce Summit in June

Vervaunt's Pulse Ecommerce Summit

London-based ecommerce consultancy and paid media agency Vervaunt hosted the second Pulse Ecommerce Summit, this time at at EartH in London. 

The event, which took place on Thursday 8 June, saw more than 800 people from across the ecommerce industry register for a day of networking, thought-provoking talks and all the fun.

After an inspiring day of panel discussions – including one featuring By Association Only’s very own Head of Strategy, George Linton – the magnificent magician John Duffet and live DJ band Brass and Decks entertained the crowd.

Read our round-up.

In March search and product discovery technology company Klevu hosted the Discovered festival

Klevu’s first Discovered festival

In March search and product discovery technology company Klevu hosted the inaugural Discovered festival at Sea Containers House in London. 

The event, which took place on Thursday 23 March, saw nearly 200 attendees from across the ecommerce industry gather for a day of inspirational talks and thought-provoking panel discussions – including one featuring By Association Only’s very own strategic director, George Linton.

Read all about it here.

Klaviyo hosted the k:LDN event in June

Klaviyo's k:LDN event

We had a great time at Klaviyo's k:LDN event in June, hearing from some really interesting and inspirational speakers – including retail legend Mary Portas.

May saw our co-founder and creative director Joe Trippett take part in a webinar with Shopify

Harnessing the power of omnichannel ecommerce webinar

May saw our co-founder and creative director Joe Trippett take part in a webinar on harnessing the power of omnichannel ecommerce with jewellery brand Astrid & Miyu and hosted by Klevu.

Re-watch the webinar here.

November saw By Association Only's strategic director George Linton share his thoughts on migration

Shopify’s migration round table

November saw By Association Only's strategic director George Linton share his thoughts on migration as part of a round table webinar hosted by Shopify.

Did you miss the opportunity to gain a comprehensive understanding of the migration process and its importance in your commerce strategy?

Catch up on the webinar here.

We sponsored three episodes of the Unboxed podcast by Astrid & Miyu in October

We sponsored Astrid & Miyu's podcast

We sponsored three episodes of the Unboxed podcast by Astrid & Miyu in October, which you can check out here.

And read the Astrid & Miyu case study here.

Snocks' boxer shorts were listed in the top three trending products purchased on Shopify this Black Friday

Snocks smashes Black Friday

We were super proud to see our client Snocks and its boxer shorts listed in the top three trending products purchased on Shopify this Black Friday. The news was shared by Shopify President Harley Finkelstein on LinkedIn.

Get in touch today to see how we can help you achieve similar goals.

This year many of our clients won awards for their websites

Awards were won

This year many of our clients won awards for their websites including Lumune, which won three awards from the CSSDesignAwards – UI Design, UX Design and Innovation.

Self-portrait and Temperley London were each awarded an Awwwards Honourable Mention, CSSDA Special Kudos, CSSDA UI of the Day, CSSDA UX of the Day and CSSDA Innovation Award.

Finally, Oh Polly was shortlisted in the International Excellence category in the Drapers Awards.

The BAO team walked 3,310 miles for Cancer Research UK

BAO team walked 3,310 miles in 30 days for Cancer Research UK

The team walked 3,310 miles – the distance from our office in Cambridgeshire, UK to Shopify’s headquarters in Ottawa, Canada – for Cancer Research UK.

That’s the equivalent of 7,474,642 steps, which we walked collectively as a team over September 2023. The aim was to raise money for Cancer Research UK, a charity dedicated to finding ways to prevent, diagnose and treat cancer.

Find out more.

By Association Only is a member of Ecologi

Nearly 10,000 trees plants

By Association Only is a proud member of Ecologi, the UK’s leading all-in-one climate platform.

To date we have funded 9,621 trees and 39 projects through the initiative, including turning methane gas into electricity in Brazil and preventing the emissions of 226,978 tonnes of carbon dioxide through wind power.

In August we hit send on our first-ever newsletter

We launched the By Association Only newsletter

In August we hit send on our first-ever newsletter, which was pretty exciting! If you want insights, news and opinions from the Shopify Plus agency for the world’s most design-conscious luxury brands, then sign up for future editions now.

Last but so not least…

We started working with Victoria Beckham. Watch this space… 

About By Association Only

By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.

Recent articles you may also like

“The greatest things ever built start with incredible foundations”

Yesterday, Shopify released its first round of updates this year under the name Foundations. We break down the most exciting updates for retailers and explore how they might benefit your business.

Twenty four health and wellness brands on Shopify

From food-grown supplements to science-backed medical technology we showcase 24 health and wellness brands using the Shopify platform.

Fourteen unisex fashion brands on Shopify

From globally acclaimed shoemakers to up-and-coming streetwear brands we highlight the ultimate unisex fashion companies on Shopify.