Now, as well as through its own ecommerce website, Self-Portrait is sold in over 350 of the world's most prestigious retailers including Selfridges, Matchesfashion.com and Net-A-Porter.
Self-Portrait believes in celebrating and empowering the women wearing its clothes by making pieces that are both feminine and functional. Its pieces are worn by the likes of Emily Ratajkowski, Bella Hadid and Miranda Kerr.
The label commissioned BAO in 2021 to undertake a Magento migration and Shopify 2.0 build. With an ambitious timeline, the BAO design team enhanced the UX and UI whilst adhering to the design language of the original store.
Following a brand repositioning in 2023 we again worked with Self-Portrait to develop a new editorial-style theme, this time with a focus on large images and an abundance of videos.
The website also benefited from careful consideration for users with accessibility requirements as well as the addition of a loyalty programme.
Strategic loyalty programme
Utilisation of Shopify markets
New store features & enhancements
Core performance reviews
Tech integrations & optimisations
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