Case Studies / Outsiders Store

A minimalist-style makeover and migration to Shopify 2.0 for British brand Outsiders Store

Outsiders Store was founded in Manchester, England, in 2017. 

The brand sells fashion-forward men's and women's outdoor clothing, accessories and footwear as well as a selection of camping equipment.

With shops on Liverpool’s Slater Street and at Coal Drops Yard in London, Outsiders Store sources versatile, durable and functional gear that’s designed to last.

Outsiders approached By Association Only to migrate its online store from Magento to Shopify.

The brand also wanted to revolutionise its existing design to create a minimalist, premium aesthetic that’s editorial in style and nods to the aesthetic of its physical stores.


Bremont Blog mobile

New store features and enhancements

UX improvements

Enhanced flexibility for content creation

Improvement of product data management

Content curation templates

Conversion rate optimisation

Tech integrations & optimisations

New app integrations

Product recommendations and bundles to increase sales

Improved SEO performance metrics and site speed

Our value added

"Some things just intuitively feel right, and that’s how it felt with BAO. That they understood us and what we were trying to achieve was clear from the outset, delivering beyond our expectations at every turn. A truly capable agency, one that listens, but can also guide you to realise more than perhaps you set out to."

Nick Wyles, General Manager


Tagalys allows merchants to instantly take visual control of their Shopify and Magento stores, improving user productivity and consumer experiences.

In partners we trust

Outsiders Store runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


Klarna offers direct payments, pay-after-delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.


OneTrust’s technology platform helps retailers adopt better privacy practices so they can be trusted with customer data and deliver more valuable user experiences.

Swym Wishlist

Wishlist enables your customers to bookmark their favourite products and pick up where they left off when they return.

Next project / Sunspel

Sunspel commissioned By Association Only to migrate from Magento to Shopify 2.0.