The company was founded in 1860 by Thomas Hill, who designed and made some of the world’s first T-shirts at Sunspel’s factory in Long Eaton, England.
The brand still works from the same factory today, creating timeless, long-lasting pieces crafted using raw materials sustainably sourced directly from the farmers.
Sunspel commissioned By Association Only to migrate its existing site from Magento to Shopify 2.0 with as minimal disruption to its newly created front-end design as possible.
Whilst the UX didn’t dramatically change, moving to Shopify Online Store 2.0 allowed Sunspel increased flexibility for content creation and the ability to add different stores for internationalisation.
New store features & enhancements
Enhanced flexibility for content creation
Dedicated German French stores to allow for localised content for German and French store
Improvement of product data management
New app integrations
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