Case Studies / Sunspel

Sunspel commissioned By Association Only to migrate from Magento to Shopify 2.0.

British brand Sunspel manufactures understated durable wardrobe essentials with a focus on luxury T-shirts.

The company was founded in 1860 by Thomas Hill, who designed and made some of the world’s first T-shirts at Sunspel’s factory in Long Eaton, England.

The brand still works from the same factory today, creating timeless, long-lasting pieces crafted using raw materials sustainably sourced directly from the farmers.

Sunspel commissioned By Association Only to migrate its existing site from Magento to Shopify 2.0 with as minimal disruption to its newly created front-end design as possible.

Whilst the UX didn’t dramatically change, moving to Shopify Online Store 2.0 allowed Sunspel increased flexibility for content creation and the ability to add different stores for internationalisation.


Bremont Blog mobile

Our value added

New store features & enhancements

Enhanced flexibility for content creation

Dedicated German French stores to allow for localised content for German and French store

Improvement of product data management

New app integrations

Store switcher


Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.

In partners we trust

Sunspel runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


Ometria combines the data capabilities of a CDP with a cross-channel marketing orchestration platform, letting retail marketers create relevant experiences throughout the customer journey.


Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.


Vervaunt is a London-based ecommerce consultancy and paid media agency, working alongside ambitious ecommerce brands and retailers to improve key areas of their business and drive growth.


OneTrust’s technology platform helps retailers adopt better privacy practices so they can be trusted with customer data and deliver more valuable user experiences.


Tagalys allows merchants to instantly take visual control of their Shopify and Magento stores, improving user productivity and consumer experiences.

Next project / Globe-Trotter

Design revolution & migration from WooCommerce to Shopify Plus for the iconic British luggage house.