Case Studies / Globe-Trotter

Design revolution and migration from WooCommerce to Shopify Plus for the iconic British luggage house.

When Globe-Trotter approached BAO we were excited to work with an archetypal brand that has collaborated with the likes of James Bond, Hermes, Gucci, Paul Smith and British Airways since its inception in 1889.

The project spearheaded a pivotal moment in the brand’s illustrious history, working alongside a prestigious branding consultancy to inform our elegant and seamless application of the reimagined brand guidelines.

As a design revolution project our creative team poured over the slightest micro-interactions, dynamic layouts and functional translation of the brand DNA – crafting the evocative spirit of international adventure into a captivating user journey and experience.

Conversion rate optimisation

A/B testing

ERP integrations

Custom app build

Digital marketing

Internationalisation in new markets

UX improvements

New store features & enhancements

Core performance reviews

Tech integrations & optimisations


Bremont Blog mobile

Shopify Plus

Shopify Plus is Shopify's enterprise eCommerce platform for large and growing online stores and brands. It's a hosted platform – customised, staffed, and positioned for large, demanding brands.

In partners we trust

Globe-Trotter runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.


Boost delivers advanced search and filtering functionality to enable the efficient location of a desired product within milliseconds. A highly effective app that can also strengthen merchandising and customer analysis.


Vervaunt is a leading eCommerce consultancy and paid media agency. Harnessing knowledge and experience to guide ambitious and enterprise grade brands towards growth and online development.


Stakeholder partners

In numbers


Bespoke page templates


Mobile excellence award

Next project / Gozney

Magento to Shopify Plus replatform for premium stone and fire product innovators, Gozney