Case Studies / VEYND

A bespoke design and build for new sportswear brand from founders of The Kooples

VEYND is a brand new sportswear label by the Elicha brothers Alexandre, Laurent and Raphael – also the founders of fashion brand The Kooples.

Launched in early November 2023, the sportswear company offers alternative, darker sports pieces for the fashion-forward fitness fanatic that until now have been hard to find.

Each garment is designed in moody tones with oversized silhouettes and structured tailoring.

VEYND approached By Association Only to mirror this darker aesthetic online.

We also maximised the brand’s opportunity to story-tell through full-page immersive campaign films and images. 

Bespoke store features

Flexibility for content creation

Tech integrations & optimisations

Content curation templates

Upsell features

Conversion rate optimisation

Unisex handling

Store switcher

Retained services

Addition of Algolia to improve search


Bremont Blog mobile


Algolia connects with your Shopify store product catalogue and collections to provide a search and navigation experience. Easily bring search autocomplete, typo tolerance, synonyms management, filters and facets, and many more to your customers, on any device.

In partners we trust

VEYND runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.


The first GDPR-compliance app built for Shopify; protect your customers' data and boost trust while complying with: GDPR, LGPD, CCPA-CPRA, VCDPA, CPA, CTDPA, PIPEDA, and APPI.

Swym Wishlist

Wishlist enables your customers to bookmark their favourite products and pick up where they left off when they return.

"From design through to development, and with the consistency of incredible project management throughout, we worked with a hugely talented team that could make suggestions and accommodate feedback. The website has exceeded our expectations.”

Damian Carvill, Head of Digital Product

Next project / ThruDark

WooCommerce migration and a concept-rich design concept for the celebrity endorsed outerwear brand ThruDark.