Case Studies / Skinnydip London

A design revamp and Shopify 2.0 build for lifestyle accessory brand Skinnydip London

Early Shopify adoptor Skinnydip London launched its first phone case design in 2011. The brand has since gone on to offer clothing and accessories, as well as phone cases, to trend-focused females.

Skinnydip is inspired by cultural and social media movements and, whilst taking a tongue-in-cheek approach to its designs, aims to empower women.

The company has collaborated with The Simpsons, Disney, Nintendo, Warner Brothers and more, and features in over 200 stockists globally.

By Association Only worked with Skinnydip to update its website to Shopify 2.0 and reimagine its aesthetic in line with the recent brand redesign. Improving site speed was also an important factor.


Bremont Blog mobile

UX improvements

Upsell features

Enhanced flexibility for content creation

Improvement of product data management

Content curation templates

Conversion rate optimisation

Ongoing Growth plan

Sales funnel analysis

New store features & enhancements

Core performance reviews

Product recommendations and bundles to increase sales

Improved SEO performance metrics and site speed

Our value added


Zakeke’s visual customiser and 3D product configurator is an all-in-one app that allows your customers to design unique products and preview them in 3D and AR. 

In partners we trust

Skinnydip runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


Okendo is a customer marketing platform and an Official Google Reviews partner that helps brands capture and showcase high-impact social proof such as product ratings and reviews, customer photos and videos, and Q&A message boards.


Nosto enables retailers to deliver carefully merchandised and meaningfully personalized shopping experiences at every touchpoint, across every device.  


Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.


Klarna offers direct payments, pay-after-delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.


Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.

Next project / Anya Hindmarch

Salesforce CC to Shopify Plus migration for iconic British accessories brand.