Case Studies / Temperley London

A design makeover and migration from Magento to Shopify for British fashion favourite Temperley London

After graduating from The Royal College of Art at the turn of the millennium, Alice Temperley founded fashion and lifestyle label Temperley London.

The British brand is famed for its bohemian-inspired pieces, including bridal gowns, that nod to a bygone era and are crafted using extraordinary fabrics.

As well as fashion garments Temperley London also has a line of homeware accessories, all of which are available to peruse at the company’s flagship store in Somerset as well as stores in London’s Chelsea and Dubai.

In 2011 Alice Temperley was awarded an MBE  for services to the fashion industry and is also a member of the British Fashion Council Advisory Board.

Temperley London approached By Association Only to migrate its online stores from Magento to Shopify.

The company also wanted to revolutionise its design as well as completely overhaul its tech stack to increase conversion and improve retention rates.

Enhanced flexibility for content creation

New app integrations

Upsell features

Content curation templates

Internationalisation of stores

ERP integrations

Internationalisation in new market

Globale checkout integration

Store switcher

Bespoke size guide tool


Bremont Blog mobile

In partners we trust

Temperley London runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.

Swym Wishlist

Wishlist enables your customers to bookmark their favourite products and pick up where they left off when they return.

Loop Returns

Loop Returns encourages customers to exchange goods rather than request a refund. Consumers are asked why they are returning, offered an alternative product and provided with a shipping label. Merchants then use the data gathered to inform strategy.


Gorgias is a help desk that allows your customer service team to manage all of your support, customer service in one place.


OneTrust’s technology platform helps retailers adopt better privacy practices so they can be trusted with customer data and deliver more valuable user experiences.


AccessiBe helps brands comply with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG), ensuring that your store is easy to use and navigate for everyone.

Harper Concierge

Harper Concierge allows customers to order clothes online then try them on at home with the guidance of expert advisors. The buyer chooses a one hour time slot, items are brought to their door, and they have 40 minutes to try on.


Global-e enables and accelerates global, direct-to-consumer cross-border ecommerce. The platform enable retailers and brands to increase international traffic conversion and sales and achieve significant global online growth.


Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.


Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.

"Working with BAO was always easy, joyful and enriching. Their expertise has left us with a fantastic-looking, modern website that encapsulates true Temperley London, bolstered by an exciting new tech stack that will allow the brand to scale."

Amelie Jannoe, Ecommerce and Digital Marketing Manager

Next project / Astrid & Miyu

A sophisticated design revolution and migration to Shopify 2.0 for British jewellery brand Astrid and Miyu.