Ten outdoor brands with Shopify stores

Ten outdoor brands with Shopify stores

Featuring ThruDark, Yeti, Outdoor Stores and Passenger Clothing

From military standard garments to bear-proof coolers we take a look at the outdoor stores using Shopify to sell their clothing and equipment.

Outsiders Store

Outdoor Stores website

Outsiders Store was founded in Manchester, England, in 2017. The brand sells fashion-forward men's and women's outdoor clothing, accessories and footwear as well as a selection of camping equipment. 

With shops on Liverpool’s Slater Street and at Coal Drops Yard in London, Outsiders Store sources versatile, durable and functional gear that’s designed to last.

Standout store features:

  • Lifestyle imagery
  • Close up imagery to show product details
  • Related products
  • Clear product details
  • New arrivals section
  • Simple navigation
  • Clear benefits listed
  • Clear delivery times
  • Sticky navigation bar
  • Prominent contact details
  • Journal
  • Curated collections
  • Inspiration section
  • Editorial style layout
  • Chatbox
  • Store locator
  • Clear filter process
  • Full-page imagery

Read the case study

Finisterre

Finisterre website

Tom Kray founded Finisterre in 2003 having designed an innovative fleece from a flat above a surf shop.

Today, from its cliff top workshop in St. Agnes in Cornwall, UK, the brand continues to create functional and sustainable products for those who share the love of the sea.

Each product is designed to be both functional and sustainable with an understated style. 

Standout store features:

  • Lifestyle imagery
  • Close up imagery to show product details
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • New arrivals section
  • Simple navigation
  • Clear benefits listed
  • Clear delivery times
  • Sticky navigation bar
  • Size guide
  • Delivery and offer information on the notification bar
  • Care guides
  • Customer reviews
  • Video content
  • Information on the model’s clothing size
  • Prominent contact details
  • Detailed fabric information
  • Journal
  • Impact information
  • Curated collections
  • Inspiration section
  • Editorial style layout
  • Chatbox
  • Store locator
  • Extensive returns information
  • Clear filter process
  • Free UK standard shipping over £100
  • Pre-loved section
  • Full-page imagery

Pangaia

Pangaia website

Materials science company Pangaia is the brainchild of Miroslava Duma, who created the brand in 2018. 

Pangaia makes everyday fashion garments from lab-grown, bio-engineered, regenerative materials and aims to design an earth positive business model where its products are better for the planet than if they did not exist.

“Each piece is born from science and purpose, each solving an environmental problem of the industry,” says the brand.

Standout store features:

  • Clear mission statement on homepage
  • Environmental impact of buying product diagram
  • Lifestyle imagery
  • Cut out imagery to show product details
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Clear benefits listed
  • Clear delivery times
  • Sticky navigation bar
  • Size guide
  • Delivery and offer information on the notification bar
  • Fabric care guides
  • Information on the model’s clothing size
  • Offer information on the notification bar
  • Refer a friend
  • Detailed fabric information
  • Material guide
  • Journal
  • Sustainability information
  • Curated collections
  • Inspiration section
  • Store locator
  • Clear filter process 
  • Free delivery barometer
  • Simple navigation

ThruDark

ThruDark website

High-performance outerwear brand ThruDark was created by Louis Tinsley and Anthony “Staz” Stazicker, who met in the line of duty.

Having served in the military for 14 years and endured some of the world’s most arduous environments, the pair couldn’t be better experienced to design the best clothing and equipment for demanding circumstances.

ThruDark offers products for a broad spectrum of climates from freezing tundra, humid jungles, to searing deserts. All garments are manufactured to the highest standards using world-leading fabrics.

Standout store features:

  • Military theme
  • Lifestyle imagery
  • Cut out imagery to show product details
  • Zoom functionality 
  • “Made in” information 
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Wishlist
  • Clear benefits listed with graphics
  • Clear delivery times
  • Transparent navigation bar
  • Size guide
  • Fit guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Fabric care guides
  • High quality video content
  • Klarna payments
  • Live chat
  • Offer information on the notification bar
  • Loyalty programme
  • Journal
  • Curated collections
  • Inspiration section
  • Bundle deals
  • Extensive returns information
  • Clear filter process 
  • Free delivery barometer
  • Simple navigation
  • Full-page imagery

Read the case study

Yeti

Yeti website

Brothers Roy and Ryan Seiders have always had a passion for the outdoors – they grew up hunting and fishing with their father, but the coolers they’d bring with them on trips always fell short.

So in 2006, Yeti was born with a simple mission: to build a cooler for the serious outdoor enthusiast that can take abuse out in the field or on the water. One that ultimately won’t break. 

Yeti now sells a whole range of equipment including coolers, drinkware, chairs, dog accessories and more.

Standout store features:

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Very clear measurements and specs
  • Clear benefits carousel
  • Product FAQs
  • Free delivery barometer
  • Sticky navigation bar
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Compare products
  • Klarna payments
  • Offer information on the notification bar
  • Journal
  • Inspiration section
  • Curated collections
  • Store locator
  • Extensive returns information
  • Clear filter process 
  • Free delivery barometer
  • Incredibly simple navigation with images

Mac in a Sac

Mac in a Sac website

25-year-old brand Mac in a Sac produces packable performance outerwear for life on the go. 

With a history of designing high performance waterproofs Mac in a Sac’s parent company Target Dry Ltd wanted to create a high performance jacket in packable form – so Mac in a Sac was born. 

The first generation Mac In A Sac became a globally popular product, found in weekend, hiking and school bags all over the world.

Standout store features:

  • Cart graphic in style of Mac in a Sac
  • Lifestyle imagery
  • Close up imagery to show product details
  • Quick add-to-bag functionality
  • Really clear product details with graphics
  • Clear benefits listed with graphics
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • Fit, performance and value barometer 
  • Delivery and offer information on the notification bar
  • Video content
  • Klarna payments
  • Live chat
  • Prominent contact details
  • Detailed fabric information
  • Journal
  • Curated collections
  • Inspiration section
  • Chatbox
  • Extensive returns information
  • Fabric and fit details
  • Clear filter process 
  • Free delivery barometer
  • Extremely simple navigation with graphics
  • Full-page imagery

Passenger Clothing

Passenger Clothing website

Husband and wife duo Richard and Alexa Sutcliffe birthed Passenger Clothing 2012.

Based in The New Forest, the fast-growing clothing company sells pieces designed to be born off grid – when wandering, travelling, and in the elements amongst nature.

“Stories of escapism are woven into the fabric of our products and each design tells a different one,” says the brand. “The smell of a campfire on a beanie or the sweat-stain on a favourite T-shirt.”

Standout store features:

  • Lifestyle imagery
  • Close up imagery to show product details
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Extremely detailed product descriptions
  • Clear benefits listed with graphics
  • Recycled symbol
  • Customer product images 
  • Bundle offers
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • Quality and fit score barometer 
  • Delivery and offer information on the notification bar
  • Recommended products
  • Fabric care guides
  • Information on the model’s clothing size
  • Klarna payments
  • Live chat
  • WhatsApp chat
  • Detailed fabric information
  • Journal
  • Sustainability information
  • Inspiration section
  • Clear returns information
  • Clear filter process 
  • Free delivery barometer
  • Simple navigation
  • Full-page imagery

TOG24

Tog 24 website

The Spen Valley town of Heckmondwike in Yorkshire, UK, is home to outdoor brand TOG24.

Established by Donald Ward in 1958, the former millwright spent years repairing looms before starting up his own business producing footwear. Sports bags and football kits followed not long after. 

2023 sees TOG24 sell waterproofs and fleeces from over 60 outlet stores across Britain and Ireland with a focus on “truth over glory everyday”– the “true” outdoors everybody can be involved with, like walking to the pub.

Standout store features:

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Clear new arrivals section
  • Related products
  • Quick add-to-bag functionality
  • Clear product details
  • Clear benefits listed with graphics
  • Clear delivery times
  • Share on social media
  • Size guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Product care guides
  • Chatbox
  • Offer information on the notification bar
  • Journal
  • Sustainability information
  • Curated collections
  • Store locator
  • Extensive returns information
  • Clear filter process
  • Simple navigation

Cotopaxi 

Cotopaxi website

Davis Smith started Cotopaxi from Salt Lake City in Utah, USA, in 2014. 

The brand was named after one of the world's highest active volcanos, Cotopaxi, after Smith spent time living in South America before returning to Utah in 2014.

Cotopaxi dedicates at least one per cent of its revenue to the Cotopaxi Foundation, which supports nonprofits including the International Rescue Committee (IRC) and United to Beat Malaria.

Standout store features:

  • Extensive factory information
  • Accessibility adjustments feature
  • Lifestyle imagery
  • Close up imagery to show product details
  • Related products
  • Clear product details
  • Zoom into product functionality
  • Clear benefits listed with graphics
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • Clear delivery times
  • Delivery and offer information on the notification bar
  • Recommended products
  • Video content
  • Saved items
  • Journal
  • Sustainability information
  • Curated collections
  • Store locator
  • Extensive returns information
  • Donate at checkout option
  • Trade in and repair option
  • Free delivery barometer
  • Simple navigation

Jöttnar 

Jottnar website

Norwegian brand Jöttnar was launched by former Royal Marine commandos Tommy Kelly and Steve Howarth in 2013.

The company makes clothing for all kinds of adventures – including climbing and skiing – crafted using new fabric technology and construction techniques.

Jöttnar’s gear is used and trusted by outdoor professionals such as mountain rescue teams, expeditions, specialist military units and professional athletes.

Standout store features:

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Clear product details
  • Design and construction information
  • Technical data
  • Clear benefits listed
  • Clear delivery times
  • Sticky navigation bar
  • Size guide
  • Customer reviews
  • Delivery and offer information on the notification bar
  • Recommended products
  • Fabric care guides
  • Video content
  • Klarna payments
  • Journal
  • Inspiration section
  • Editorial style layout
  • Klarna payments
  • Full-page imagery

About By Association Only

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