Fourteen of the finest jewellery and accessories brands on Shopify

Fourteen of the finest jewellery and accessories brands on Shopify

Featuring Astrid & Miyu, Cubbits, Bugatti Smartwatches and David Beckham Eyewear

Whether selling necklaces or earrings, eyewear or watches, we round up 14 stellar jewellery and accessories brands using the Shopify platform. 

Astrid & Miyu

 Astrid & Miyu website
astridandmiyu.com

Founded in London by Connie Nam in 2012, jewellery maker Astrid & Miyu is best known for its signature ear stacks.

The brand has an in-house styling team that helps customers develop their style both in-store and online, through its social media channels and newsletters.

Standout store features

  • Beautiful lifestyle imagery
  • Cut out imagery to show product details
  • Video content
  • Customer reviews
  • User-generated content
  • Curated collections
  • Delivery and offer information on the notification bar
  • Personalisation of products
  • Gift packaging options
  • Build your own jewellery sets
  • Loyalty programme featured through sales funnel
  • Digital styling sessions
  • Book appointments for in-store
  • Recommended products to complete look
  • Extensive pull quotes from customers
  • Quick add-to-bag functionality

Read the full case study here.

Rouvenat

Rouvenat website
rouvenat.com

Luxury jewellery house Rouvenat endorses the principle of circularity, reinventing treasured pieces for the modern market.

Inspired by the archives of the original 1852 maison – which were found in a Parisian antique shop – today’s pieces are made in France using recycled gold and silver as well as vintage stones.

Standout store features

  • High-end lifestyle images
  • Cut-out imagery to show product details
  • Video content
  • Editorial in style
  • Animations
  • View products in 3D
  • Clear benefits lists (blockchain authenticity certificate, free delivery, three years warranty, secure payment and delivery)

Bremont

Bremont website
bremont.com

British luxury watch brand Bremont has been in the business since 2002. It produces chronometers at the company’s headquarters in Henley on Thames, England, that combine the brand’s respect for heritage and progressive technologies.

Bremont is best recognised for its partnerships with Rolls Royce, British Airways and Jaguar.

Standout store features

  • High-quality videos and images – both lifestyle and cutout
  • Breakdown, including close-up images, of design details
  • Transparent navigation to allow for full-page imagery
  • Book appointments for in-store
  • View products in 3D
  • Live chat with experts
  • Strap size guide
  • Detailed tech spec
  • Clear benefits listed (hand built in the UK, three or five-year extensive warranty, free delivery, concierge delivery service)
  • Clear product details 
  • Klarna payments
  • Clear delivery times on products
  • Curated collections
  • Recommended products
  • Recently viewed items 

Read the full case study here.

David Beckham Eyewear

David Beckham Eyewear website
davidbeckhameyewear.com

Named after its founder, David Beckham Eyewear is a curated collection of “timeless frames made from the very finest materials,” says the company.

The brand reflects the former footballer’s vision, with a focus on contemporary design, traditional craftsmanship, and acute attention to detail.

Standout store features

  • Transparent navigation to allow for full-page imagery
  • Clear product details 
  • Store locator
  • Curated collections

Cubbits

Cubbits website
cubitts.com

Founded in London in 2013, Cubitts handcrafts men’s and women’s prescription spectacles and sunglasses. Its workshops also offer eye exams.

The company designs timeless products that can be used, repaired, and ultimately recycled or remanufactured.

Standout store features

  • Virtual try-on feature
  • 360-degree view of products
  • Customisation of product previews
  • Appointment booking system
  • Prescription uploading system
  • Custom frame-finder quiz
  • Rotating “interesting facts” bar 
  • Wishlist
  • Size guide
  • Lifestyle imagery
  • Cut out imagery to show product details

Read the full case study here.

Missoma

Missoma website
missoma.com

Jewellery brand Missoma was born in Notting Hill, London, in 2008. It designs pieces that can endure everyday wear and are meant for layering.

Today, the company ships to over 20 countries globally and is partnered with some of the world’s top retailers.

Standout store features

  • Video content
  • Lifestyle imagery
  • Cut out imagery to show product details
  • Care guide
  • Sustainability information
  • Delivery and offer information on the notification bar
  • Inspiration section
  • Editorial style journal section
  • Klarna payments
  • Clearly listed benefits with icons (two-year warranty, free carbon neutral delivery and returns, delivered in two-three working days, crafted from recycled materials)

Irene Neuwirth

Irene Neuwirth website
ireneneuwirth.com

Los Angeles jewellery designer Irene Neuwirth created her namesake brand in 2003. It is recognised for its use of vibrant colours and raw, un-manufactured gems.

Irene Neuwirth is favoured by celebrities including Gwyneth Paltrow and Naomi Watts and has flagship stores on Melrose Place in Los Angeles and Madison Avenue in New York City.

Standout store features

  • Lifestyle imagery
  • Cut out imagery to show product details
  • Curated collections
  • “Email, call, book, chat” icon on PLP
  • Wishlist
  • Reserve in store
  • Drop a hint option

Knows Eyewear

Knows Eyewear website
knowseyewear.com

Knows Eyewear was founded in late 2020 by Byron Ferrise and his cousin Ben Toussant. The duo wanted to create innovative eyewear that actually fits – because “every face is different and deserves glasses that fit”. 

Knows recognises that function is more important than style, but that neither has to be compromised in creating the perfect spectacles.

Standout store features

  • Advanced sizing guide with useful graphics
  • Video content
  • Lifestyle imagery
  • Transparent navigation to allow for full-page imagery

Jacques Marie Mage

Jacques Marie Mage website
jacquesmariemage.com

Jacques Marie Mage is a Los Angeles-based producer of limited-edition glasses and sunglasses. The company was founded in 2014 by French-born designer Jerome Mage. 

Frames are available in various styles, inspired by everything from Art Deco to American folk.

Standout store features

  • Video content
  • Editorial style layout
  • Editorial style journal
  • Clear delivery dates
  • Care guide

Idyl

Idyl website
idyl.com

Idyl makes modular diamond jewellery using lab-grown diamonds that are chemically and physically identical to natural diamonds but don’t cost the earth.

The brand was founded in Antwerp, Belgium, in 2020. Each of its pieces is handcrafted using only certified “green gold”, a traceable type of gold that comes from conflict-free regions.

Standout store features

  • Delivery and offer information on the notification bar
  • Lifestyle imagery
  • Cut out imagery to show product details
  • Video showing modularity of pieces
  • Reviews
  • In the press section
  • User-generated content
  • Clear benefits listed with icons (free shipping and free 30-day returns, lab-grown diamonds and solid 14K gold, ethically crafted in-house, two-year warranty and diamond certificate)
  • Clear shipping date

Bugatti Smartwatches

Bugatti Smartwatches website
bugatti-smartwatches.com

Best known as a luxury sports and racing car manufacturer, Bugatti delved into the world of lifestyle accessories in 2021.

Today, as well as cars, the company designs and engineers smartwatches. Each piece is made by hand and represents the same quality and technical innovation as Bugatti’s sports cars.

Standout store features

  • High-end lifestyle images
  • Cut out imagery to show product details
  • Clear delivery dates
  • Clear product specifications
  • Video content

Bario Neal

Bario Neal website
bario-neal.com

Bario Neal believes “there’s a wonder in wearing something made from the earth.” The brand was founded in 2008 and has since then designed pieces made from ethically sourced precious metals. 

“Our jewellery reflects individualism, gender and marriage equality, says Bario Neal, “and conscious values rooted in ethical origin from mine to market.”

Standout store features

  • Virtual try-on
  • Delivery and offer information on the notification bar
  • Reviews
  • Easy book appointment option
  • Lifestyle imagery
  • Cut out imagery to show product details
  • Chat box
  • Wishlist
  • Clear description of where stones come from

Purelei

Purelei website
purelei.com

Founded in 2016, Purelei is a contemporary jewellery, watch and accessories brand that specialises in Hawaiian-style accessories and has a loyal customer base.

The name comes from the words “pure” – meaning “pure attitude to life” – and “lei”, the word for Hawaiian flower chains.

Standout store features

  • Delivery and offer information on the notification bar
  • Lifestyle imagery
  • Cut out imagery to show product details
  • Clear benefits listed (inspired by Hawaii, contactless delivery, waterproof jewellery, 30-day returns policy)
  • Chat box
  • Inspiration section
  • Recommended products to complete the look
  • Klarna payments
  • Reviews

Read the full case study here.

Aether Eyewear

Aether Eyewear website
aether-eyewear.com

Aether Eyewear produces distinctive eyewear with integrated open-ear audio technology.

The brand is formed of an international team of designers, engineers and creative minds who, having noticed a gap in the market, set out to push the boundaries of audio technology and high-end eyewear design.

Standout store features

  • Virtual try-on
  • 360-degree view
  • Delivery and offer information on the notification bar
  • Editorial-style video content
  • High-quality lifestyle imagery
  • Animations
  • Clear shipping information
  • Clear benefits with icons (up to three hours on the go, wireless charging, power up to 80 per cent in one hour, in-built microphone, touch controls, Bluetooth 5.1, lightweight)
  • Reviews
  • Detailed tech spec

About By Association Only

By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.

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