An evening with By Association Only and friends

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Last week By Association Only hosted its annual summer soiree at Coal Office in London.

The event, which took place on Thursday 11 July, saw faces familiar and new from across the ecommerce industry gather for an evening of cocktails, canapes, music and mingling.

Guests included friends from Victoria Beckham, Self-Portrait, Astrid & Miyu, Dr Martens, Joseph Joseph, Oh Polly, Drakes, Anya Hindmarch, Saloni, Holland Cooper, Dermatology M, Champo, Lumene, Skinnydip London, Tech21, Cult Furniture, Grown Alchemist, Shackleton, Vervaunt and Shopify.

Thank you all so much for coming – we hope you enjoyed the chance to meet, inspire and be inspired by fellow By Association Only merchants, chat all things new in the world of ecommerce, and of course, eat drink and be merry!

As well as a selection of mouth-watering cocktails and Middle Eastern canapes – including lamb skewers with pistachio pesto and herbs, polenta with mushroom ragout, asparagus, parmesan, and truffle, and fish tartare with herbs, labneh, and dukkah – guests were treated to music by acclaimed DJ Billy Gonzalez.

We hope guests enjoy wearing their limited edition By Association Only T-shirts, designed by Yoc Codrington, especially for the event. Here are some of the other highlights:

About By Association Only

By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.