Nine exemplary homeware and interiors brands on Shopify

Nine exemplary homeware and interiors brands on Shopify

We round up nine of the best homeware and interiors companies using the Shopify platform to sell their pieces

Abask, Jonathan Adler, Rowen and Wren and Acupanel are just some of the interiors and homeware brands with standout Shopify stores. Let’s take a look…


Abask website

Launched in October 2022, ABASK’s expert buyers curate a collection of pieces from around the globe, each with a story to tell. 

Items range from the antique to the contemporary with many works being rare collectables: a kaleidoscopic coloured cube, hand-painted monkey plates by Laboratorio Paravicini and ornate ice cream pails from the 1800s are all on offer.

The brand also highlights and reissues works from iconic designers, including a collaboration with the estate of Carlo Moretti – the father of Italian Modernism – to offer his Fila Molati glassware.

Standout store features:

ABASK’s website tells a story, both through words and through imagery. As well as telling the tale of the product and listing its details, each piece features insights into the history of the maker too.

  • Bespoke app to handle shareable and collaborative customer wishlists
  • Gift finder quiz
  • Moodboarding
  • Maker and product story
  • Free delivery count down
  • Beautiful lifestyle imagery
  • Cut out imagery to show product details

Read the full case study here


Danetti website

Danetti prides itself on being UK-owned and operated, with its headquarters and showroom nestled in Bracknell, Berkshire.

Established in 2006, the brand creates contemporary, high-quality homeware with a purpose. 

Only the best quality, responsibly sourced raw materials are used to create products that are aspirational but not unattainable.

Standout store features:

As well as having clearly conveyed information on the product pages, there are a host of other reasons why Danetti’s website is a winner. Here are just a few:

  • Delivery and offer information on the notification bar
  • Wishlist
  • “Search by room, product, colour” indication in the search bar
  • Chatbox for help
  • Clear navigation bar with image icons
  • In-stock filter
  • Clear benefits listed (finance available, rated excellent, free returns, next day delivery)
  • Extensive pull quotes from customers
  • Clear product details 
  • Breakdown, including close-up images, of design details
  • Clear phone number sign posted through user journey should they need help
  • Fabric swatch samples

Read the full case study here

Sophie Allport

Sophie Allport website

Sophie Allport founded her namesake brand in 2007. The illustrator works from her countryside dwelling in Lincolnshire, England, and aims to create timeless pieces that bring joy to the home.

Inspired by classic British heritage and the colour of day-to-day family life, Allport uses pen and watercolour to produce her playful designs. The brand’s range includes hand-decorated fine-bone china tableware, stationery, umbrellas, oven gloves, tea towels, bags and more.

The company strives to create high-quality pieces that last a lifetime and don’t cost a fortune – Allport believes “everyone should be able to enjoy the little things in life”.

Standout store features:

We think the standout feature of the Sophie Allport website is the super personalised navigation drop-down structure. Here are some other reasons why we rate it:

  • Sticky navigation for easy access wherever the user is on the page
  • Delivery and offer information on the notification bar
  • Image-led – featured collections laid out like a magazine
  • Inspiration section
  • Feefo reviews and ratings
  • Clear benefits of using the site (secure online payments, free standard delivery, worldwide deliveries, 1000s of happy customers)
  • Wishlist
  • Product personalisation
  • Custom curtain configurator
  • Quick add to bag on PLP
  • Effective upselling in push bag to increase AOV

Read the full case study here


Alessi website

Homeware and kitchen utensil company Alessi was founded in Italy in 1921 by Giovanni Alessi. The brand initially produced a wide range of tableware items in nickel, chromium and silver-plated brass.

Giovanni’s son Carlo was named chief designer in 1935. Today, the company is famous for its everyday items designed in collaboration with renowned industrial designers and architects including Zaha Hadid, MVRDV, Jean Nouvel and Philippe Starck

Alessi products are on display in the Museum of Modern Art, Metropolitan Museum of Art, Victoria and Albert Museum, Pompidou Centre and Stedelijk Museum

Standout store features:

Users of Alessi’s website benefit from an immersive, full-screen search that includes useful visuals. Other aspects that get the thumbs up include:

  • Transparent navigation to allow for full-page imagery
  • Lovely lifestyle imagery as well as clear cutout imagery to clearly demonstrate products
  • Editorial style layout
  • Minimal collection and product pages for easy navigation
  • Klarna payments
  • Clear “you may also like” section for upselling
  • Infinite scroll on collection pages to maintain engagement

Rowen and Wren

Rowen and Wren website

Surrey-based lifestyle brand Rowen and Wren was founded by partners Lucy Uren and Graeme Purdy in 2011. The duo wanted to offer a thoughtfully sourced collection of homewares for a life “more beautifully lived”.

Rowen and Wren curates ranges of furniture and accessories that will last beyond our lifetimes – future heirlooms with an onus on quality, weight, and the handmade. 

Each piece is crafted as sustainably as possible by a family of makers, with many of the designs unique to the brand.

Standout store features:

We love the website’s beautiful editorial-style imagery – it echoes that of a high-end magazine. Every single product has been styled and photographed to show how it could look in your home. Other points of interest are:

  • Editorial style collections – curations
  • Full bleed imagery on the homepage
  • Beautiful lifestyle imagery, editorial in style 
  • Sticky navigation for easy access wherever the user is on the page
  • Shows where the maker is from (Europe, Britain etc)
  • Simple, easy-to-understand navigation
  • A simple, easy-to-use filtering system

Jonathan Adler

Jonathan Adler website

American interior designer and author Jonathan Adler launched his namesake brand after leaving his day job to pursue pottery.

Barneys bought his first collection of pots in 1993. Five years later, Adler opened his first store in Soho, New York. Today, the company has 17 stores across the US and the UK.

As well as pottery, Jonathan Adler now sells furniture, lighting, decorative objects, bedding, rugs and more, and is dedicated to bringing modern American glamour into houses, restaurants, and hotels around the world.

Standout store features:

The Jonathan Adler store boasts landing pages for each of its top-level collections. We think it’s the site’s best feature. Others include:

  • Offer information on the notification bar
  • Pay with Klarna
  • Large lifestyle images
  • Loyalty programme
  • Clear delivery times on products
  • “Write a review” option
  • Wishlist
  • Detailed tooltips for colours on the PDP
  • Fabric swatch samples

Shoppe Amber Interiors

Shoppe Amber Interiors website

Californian interior designer and author of the best-selling book Made for Living Amber Lewis founded Shoppe Amber Interiors in 2012. 

The brand sells a curation of laid-back furniture, accessories and lighting crafted both in-house as well as by local and global artisans.

Celebrated for her relaxed west coast style, Lewis’ distinctive look features colourful textiles, natural elements, earthy textures and brushed metals.

Standout store features:

Much like Rowen and Wren, Shoppe Amber Interiors sells a lifestyle – its use of quality lifestyle images and how it curates products help the buyer imagine the pieces in their home. Other likeable factors about the website are:

  • Detailed product cards
  • Clear collection signposting on the homepage
  • Quick add to bag
  • Loyalty scheme
  • Considered typography
  • Lovely lifestyle imagery
  • Curated collections
  • Stock notifications on PLP to create a sense of urgency
  • Editorial feel
  • Chatbox


Acupanel website

British brand Acupanel started life crafting custom dashboards for cars, panels for the interior of super yachts and cabinetry for private jets. 

Today, the company specialises in creating decorative wall and ceiling panels that boast high-quality acoustic properties and can be cut and fitted with ease.

Each panel is made using carefully graded and sustainably sourced wood. It is cut and oiled by hand in the brand’s Leighton Buzzard workshop. 

Standout store features:

Few brands tell their story as well as Acupanel. The company’s selection of images in this section is top-notch, so much so that we think more should be made of them. We also appreciate:

  • Detailed, immersive PDP
  • Good use of imagery in user reviews
  • Clear, easy navigation structure
  • Considered animations and interactions
  • Sample boxes

Joseph Joseph

Joseph Joseph website

The Joseph Joseph team designs kitchenware from its London studio that aims to simplify cooking tasks.

Founded by twin brothers Antony and Richard Joseph in 2003, the brand identifies everyday problems and creates solutions that make daily life easier and more efficient.

Each of its products is crafted from the highest quality materials, ensuring a long and useful life, and follows the principles of a circular economy.

Standout store features:

The Joseph Jospeh website tells a visual story – large, clear, high-quality images and videos are used throughout to engage the user and demonstrate how easily products are to use. Other notable features include:

  • Full bleed videos and imagery on the homepage
  • High-quality videos and images – both lifestyle and cutout
  • Excellent demonstration of products
  • Delivery discounts are shown on the header banner
  • Clear category organisation 
  • Easy add-to-bag option from the category page
  • Clear product reviews and ratings
  • Option to add products to bag on the sticky bar as you scroll down to recommended products
  • Easy add to “wishlist” option 
  • Product bundles
  • Loyalty programme
  • Product upselling at numerous points across the user journey

Read the full case study here

About By Association Only

By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.

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