

The event, which took place on Thursday 25 June, saw faces familiar and new from across the ecommerce industry gather for an evening of cocktails, canapes, music and art.


Hosted on the private terrace of the Princes Dome, guests included friends from Victoria Beckham, Orlebar Brown, Self-Portrait, Damson Madder, Astrid & Miyu, Drakes, Refy, La Coqueta, Marie-Chantal, Sous Chef, Vervaunt, and Shopify.
Thank you all so much for coming – we hope you enjoyed the chance to chat all things new in the world of ecommerce, the incredible skyline, and of course the cocktails!



As well as a selection of mouth-watering coolers and canapes – including montgomery cheddar and carbonara croquettes, spicy tuna maki, mushroom and ginger gyoza, Cantonese Siu Mai, steak tartar, and Vietnamese rolls – guests were treated to portraits by fashion and beauty illustrator Kathy Wyatt.



We hope guests enjoy their gourmet goodie bags from Sous Chef, too. Here are some of the other highlights:









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Designed to bring together founders, CMOs, and digital leaders across fashion, beauty, homeware, and lifestyle, it creates space for considered thinking and meaningful exchange around the future of luxury commerce.
Through curated content and private gatherings, Inner Circle reflects BAO’s belief that progress is shaped not just by technology, but by shared standards and trusted relationships. Join now.

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