Today, the 1993 Florist Basket is shown as part of a permanent fashion exhibition at the V&A.
Lulu Guinness bags are celebrated by the likes of Kate Moss, Bella Hadid, and Blanca Miro, who favour the brand’s tongue-in-cheek style that dares to be different.
The handbag company commissioned BAO to migrate its site from Salesforce to Shopify Plus. The objective was to create a more performant and optimised shopping experience whilst embracing the brand’s exuberant identity.
Conversion rate optimisation
A/B testing
Custom app build
Internationalisation in new markets
UX improvements
New store features & enhancements
Core performance reviews
Tech integrations & optimisations
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Lisa Carr, Project Owner, Lulu Guinness
Salesforce CC to Shopify Plus migration for iconic British accessories brand.
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