Case Studies / Lulu Guinness

Salesforce to Shopify Plus migration and design transformation for quintessential handbag brand Lulu Guinness.

Lulu Guinness founded her namesake handbag brand in 1989. The Dali-esque Lips Clutch remains a cult favourite by Guinness, who is famed for her witty, playful designs.

Today, the 1993 Florist Basket is shown as part of a permanent fashion exhibition at the V&A.

Lulu Guinness bags are celebrated by the likes of Kate Moss, Bella Hadid, and Blanca Miro, who favour the brand’s tongue-in-cheek style that dares to be different.

The handbag company commissioned BAO to migrate its site from Salesforce to Shopify Plus. The objective was to create a more performant and optimised shopping experience whilst embracing the brand’s exuberant identity.

Conversion rate optimisation

A/B testing

Custom app build

Internationalisation in new markets

UX improvements

New store features & enhancements

Core performance reviews

Tech integrations & optimisations


Bremont Blog mobile


Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey.

In partners we trust

Lulu Guinness runs a lightweight number of Shopify connected technologies to maintain fast site speed whilst introducing key enhancements to its user journey.


Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.


LoyaltyLion supports ecommerce growth by connecting marketing strategies. Providing meaningful customer interactions through points-based incentives and reward programmes.


Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.

"By far the most successful re-platforming I have experienced so far. This was down to the relationship between By Association Only and Lulu Guinness being more like a partnership, and both businesses having a one-team approach. It made the project an enjoyable experience and an incredible achievement – especially based on the concise timeline. Fair, reasonable, friendly and highly-skilled team approach from BAO. Thank you."

Lisa Carr, Project Owner, Lulu Guinness

Next project / Anya Hindmarch

Salesforce CC to Shopify Plus migration for iconic British accessories brand.