By Association Only and Victoria Beckham’s relationship started in July 2023, when the agency was commissioned to guide the brand’s existing Shopify store under a strategically-led retainer.
As with any strategically-led retainer, work began with a site-wide audit to evaluate Victoria Beckham’s data and expose any opportunities for betterment.
The audit also provided the chance for our strategists to consider the existing UX and any other areas of potential improvement to the site.
Today, as highlighted in this article by The Financial Times, the Victoria Beckham brand has seen revenue increases of 44 per cent to £58.8mn.
This case study explores three key areas where we have made a positive impact on Victoria Beckham’s performance, including:Updating the design language Improving the infrastructure of the websiteUnveiling detailed insights
Updating the design language
Improving the infrastructure of the website
Unveiling detailed insights
Updating Victoria Beckham’s design language to better reflect the premium nature of the brand has been a key objective for By Association Only.We have also worked to improve the infrastructure of the website to make it easier for the merchant to manage internally and so it performs more effectively.
New store features and enhancements
Enhanced flexibility for content creation
UX improvements
New app integrations
Tech integrations and optimisations
Built-in controls to show/hide content for specific territories
Upsell features
Improvement of product data management
Globale checkout integration
Streamlined use of apps
Digital marketing
Conversion rate optimisation
Store switcher
Utilisation of Shopify markets
Retained services
Internationalisation of stores
Strategic loyalty programme
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