The entrepreneur was looking to refurbish his London cocktail bar Lost Society when he noticed a gap in the market for trend-led furniture at affordable prices.
Since then, the furniture brand has developed into a one-stop shop for home decor. Its London showroom is bursting with inspiration, with themed zones and best sellers available to view in person.
And now, thanks to a design revolution by By Association Only, Cult’s online presence mirrors its ethos to create aspirational designs for modern living.
As well as migrating from Visualsoft to Shopify Plus, Cult wanted to enhance its opportunities for story-telling, elevate its front-end design and architect an elegant site that serves both its D2C and B2B customers.
The result is a sleeker, more aspirational website peppered with animated content that brings the brand to life, enhances the user experience and increases engagement.
New store features and enhancements
UX improvements
Enhanced flexibility for content creation
Tech integrations & optimisations
New app integrations
Upsell features
Improvement of product data management
Content curation templates
Streamlined use of apps
Product recommendations and bundles to increase sales
Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.
Yotpo's ecommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.
Wishlist enables your customers to bookmark their favourite products and pick up where they left off when they return.
Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.
Gorgias is a help desk that allows your customer service team to manage all of your support, and customer service in one place.
Tagalys allows merchants to instantly take visual control of their Shopify and Magento stores, improving user productivity and consumer experiences.
A feature rich design revolution for heritage British home décor brand OKA with dynamic made-to-order engine and elegant user journeys.
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