It is the brainchild of entrepreneur Lady Annabel Astor, sister-in-law and interior designer Sue Jones, and horticulturist Lucinda Waterhouse. The trio were inspired to launch the brand when pulling items from the Far East to decorate Astor’s holiday home.
A phonetic take on ochre, a colour that nods to the East, OKA offers a mixture of hand-picked furniture and homewares from across the globe that promise beauty, comfort and style.
Whilst rich textures and patterns feature heavily, OKA’s pieces are unwaveringly British in style – elegant and sophisticated yet relaxed and cosy.
Today, as well as its online store, OKA has 13 physical stores in the UK alongside publishing an inspirational homes magazine.
The company approached By Association Only to migrate its online store from Magento to Shopify Plus. It also wanted to overhaul its tech stack and elevate its design in line with OKA’s premium aesthetic.
Accessibility, flexible content management and the ability to storytelling in an exciting and engaging way were particularly important to the brand, alongside improving the customer experience.
Optimising product discoverability and creating elegant solutions for made-to-order products, for example, were paramount. Shopify B2B was also utilised to create a frictionless trade journey.
New store features and enhancements
UX improvements
Enhanced flexibility for content creation
Tech integrations & optimisations
New app integrations
Upsell features
Improvement of product data management
Improvement of product data management
Conversion rate optimisation
ERP integrations
Digital marketing
New store features & enhancements
Built-in controls to show/hide content for B2B vs B2C
Custom app build – made-to-order, bundles and collect in-store
Heavily customised add-to-cart system
Product recommendations and bundles to increase sales
Inclusion of customer reviews to increase brand authority
Redesigning page templates to improve conversion funnel
Improved site speed
Vervaunt is a London-based ecommerce consultancy and paid media agency, working alongside ambitious ecommerce brands and retailers to improve key areas of their business and drive growth.
Site search, online visual merchandising and real-time personalisation in one easy-to-use platform for eCommerce stores, helping retailers to compete online.
Wishlist enables your customers to bookmark their favourite products and pick up where they left off when they return.
Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.
Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.
OneTrust’s technology platform helps retailers adopt better privacy practices so they can be trusted with customer data and deliver more valuable user experiences.
Trustpilot hosts reviews to help consumers shop with confidence and deliver rich insights to help businesses improve the experiences they offer.
Adyen is a financial technology platform that provides end-to-end payment capabilities, data-driven insights, and financial products in a single global solution.
StrategiQ is a strategy-first marketing agency. It helps ambitious brands outperform their objectives through world-class advisory, creative, marketing and tech.
An international store and custom app for ABASK, the destination for curated and unique objects.
.jpg)