The award-winning British designer crafts pieces inspired by nature, history, travel and romance, using recycled gold and silver.
Designed to be worn every day, each item of jewellery is carefully created by hand to ensure the highest quality.
Today the brand boasts six UK stores decorated with antique cabinets and counters, seashells, starfish and antique silver treasures – the muses behind Draper’s collections.
Daniella Draper approached By Association Only to migrate its store from Magento to Shopify.
The company also wanted to enhance its site’s aesthetics, improve conversion rates and offer customers the opportunity to personalise products in a sophisticated way.
UX improvements
Enhanced flexibility for content creation
Tech integrations & optimisations
New app integrations
Upsell features
Improvement of product data management
Content curation templates
Streamlined use of apps
Internationalisation of stores
Conversion rate optimisation
ERP integrations
Utilisation of Shopify markets
Global-e checkout integration
Store switcher
Heavily customised add-to-cart system
Product recommendations to increase sales
Improved SEO performance metrics and site speed
Strategic loyalty programme
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Award-winning Shopify 2.0 migration and theme build featuring augmented reality, a frame finder and a unique prescription solution.
