Case Studies / Daniella Draper

Jewellery brand Daniella Draper commissioned By Association Only to migrate from Magento to Shopify 2.0.

Central St. Martins graduate Daniella Draper established her namesake jewellery business after completing her studies in 2009.

The award-winning British designer crafts pieces inspired by nature, history, travel and romance, using recycled gold and silver.

Designed to be worn every day, each item of jewellery is carefully created by hand to ensure the highest quality.

Today the brand boasts six UK stores decorated with antique cabinets and counters, seashells, starfish and antique silver treasures – the muses behind Draper’s collections.

Daniella Draper approached By Association Only to migrate its store from Magento to Shopify.

The company also wanted to enhance its site’s aesthetics, improve conversion rates and offer customers the opportunity to personalise products in a sophisticated way. 


Bremont Blog mobile

UX improvements

Enhanced flexibility for content creation

Tech integrations & optimisations

New app integrations

Upsell features

Improvement of product data management

Content curation templates

Streamlined use of apps

Internationalisation of stores

Conversion rate optimisation

ERP integrations

Utilisation of Shopify markets

Global-e checkout integration

Store switcher

Heavily customised add-to-cart system

Product recommendations to increase sales

Improved SEO performance metrics and site speed

Strategic loyalty programme

Our value added

In partners we trust

Daniella Draper runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.


Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.


LoyaltyLion supports ecommerce growth by connecting marketing strategies. Providing meaningful customer interactions through points-based incentives and reward programmes.


Gorgias is a help desk that allows your customer service team to manage all of your support, customer service in one place.

Swym Wishlist

Wishlist enables your customers to bookmark their favourite products and pick up where they left off when they return.


Zakeke’s visual customiser and 3D product configurator is an all-in-one app that allows your customers to design unique products and preview them in 3D and AR. 


OneTrust’s technology platform helps retailers adopt better privacy practices so they can be trusted with customer data and deliver more valuable user experiences.


Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.


Global-e enables and accelerates global, direct-to-consumer cross-border ecommerce. The platform enable retailers and brands to increase international traffic conversion and sales and achieve significant global online growth.

Next project / Cubitts

Award-winning Shopify 2.0 migration and theme build featuring augmented reality, a frame finder and a unique prescription solution.