Case Studies / Goodhood

A bespoke Shopify 2.0 design and development project for UK streetwear connoisseur Goodhood.

Lifestyle brand The Goodhood Store first opened its London doors in 2007.

Its founders Jo Sindle and Kyle Stewart wanted to curate clothing collections and objects from around the world designed by artisans who share the ideas of independence, exclusivity and quality.

Today Goodhood has a physical retail space, online store and The Goodhood Workshop, which boasts an exhibition space in conjunction with Galeries Goldsein (G.A.G).

Goodhood commissioned BAO to reinvent its online store by upgrading to Shopify Online Store 2.0 build and creating a bespoke, editorially-rich design. A key objective was also to dramatically improve on-site performance and undergo a UX overhaul.

Conversion rate optimisation

Ongoing Growth plan

Digital marketing

Content curation templates

UX improvements

New store features & enhancements

Core performance reviews

Tech integrations & optimisations


Bremont Blog mobile


Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.

In partners we trust

Goodhood runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


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Rewind Backups

Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to. provides the tools to collect and manage reviews across a range of third-party platforms, as well as our own, giving unprecedented control over your online reputation.


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