Case Studies / Goodhood

A bespoke Shopify 2.0 design and development project for UK streetwear connoisseur Goodhood.

Lifestyle brand The Goodhood Store first opened its London doors in 2007.

Its founders Jo Sindle and Kyle Stewart wanted to curate clothing collections and objects from around the world designed by artisans who share the ideas of independence, exclusivity and quality.

Today Goodhood has a physical retail space, online store and The Goodhood Workshop, which boasts an exhibition space in conjunction with Galeries Goldsein (G.A.G).

Goodhood commissioned BAO to reinvent its online store by upgrading to Shopify Online Store 2.0 build and creating a bespoke, editorially-rich design. A key objective was also to dramatically improve on-site performance and undergo a UX overhaul.

Conversion rate optimisation

Ongoing Growth plan

Digital marketing

Content curation templates

UX improvements

New store features & enhancements

Core performance reviews

Tech integrations & optimisations

Project
Overview

Bremont Blog mobile

Klevu

Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.

In partners we trust

Goodhood runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.

LoyaltyLion

LoyaltyLion supports ecommerce growth by connecting marketing strategies. Providing meaningful customer interactions through points-based incentives and reward programmes.

Rewind Backups

Rewind backs up your Shopify store so you can undo unwanted changes. Get peace of mind knowing that your most important store data is automatically backed up.

Review.io

Reviews.io provides the tools to collect and manage reviews across a range of third-party platforms, as well as our own, giving unprecedented control over your online reputation.

Klaviyo

Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.

Gorgias

Gorgias is a help desk that allows your customer service team to manage all of your support and customer service in one place.

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