Case Studies / Holland Cooper

Brand-focused aesthetic and functional overhaul for Holland Cooper – the epitome of modern British luxury.

Luxury British lifestyle brand Holland Cooper was conceived by Jade Holland Cooper in 2008.

The designer prides her pieces on being British-made and has curated a selection of trans-seasonal clothing collections that fit into a diverse, outdoor-focused lifestyle.

Holland Cooper doesn’t follow the trends – it crafts garments and accessories that celebrate timeless style and will last a lifetime.

The company approached By Association Only to overhaul its website in line with the brand’s strong aesthetic. We also improved functionality by adding new store features, increased content flexibility and streamlined the store’s use of apps.

Ongoing Growth plan

Conversion rate optimisation

UX improvements

New store features

Loyalty programme

Enhanced flexibility for content creation 

Streamlined use of apps for performance 

Simplified customiser control

Core performance reviews

Upsell features and detailed image zoom 


Bremont Blog mobile


LoyaltyLion supports ecommerce growth by connecting marketing strategies. Providing meaningful customer interactions through points-based incentives and reward programmes.

In partners we trust

Holland Cooper run a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.


Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.


Yotpo's ecommerce marketing platform helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.

Next project / Emilia Wickstead

A reimagined design vision and migration project from Magento to Shopify Plus for Emilia Wickstead.