The entrepreneur had one goal: to create affordable, perfectly cropped trousers crafted using high-end materials.
Mauvais’ signature check cropped trousers were an instant hit, and the company hasn’t stopped innovating since.
Today, the brand’s clothing collections are coveted by celebrities including actor Jamie Foxx, who admires their Scandinavian-style minimalism married with Italian-inspired tailoring.
As an existing Shopify merchant using a largely off-the-peg design, Mauvais commissioned By Association Only to create a premium, bespoke Shopify 2.0 build with a focus on story-telling.
The brand also wanted to improve site speed, increase conversion, and re-imagine its technology stack.
New store features and enhancements
Outfit builder
UX improvements
Enhanced flexibility for content creation
Tech integrations and optimisations
New app integrations
Upsell features
Improvement of product data management
Content curation templates
Streamlined use of apps
Internationalisation of stores
Conversion rate optimisation
Core performance reviews
Utilisation of Shopify markets
Globale checkout integration
Product recommendations to increase sales
Inclusion of customer reviews to increase brand authority
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