Case Studies / Roland Mouret
A brand relaunch for luxury womenswear label, Roland Mouret.
The label shot to fame in 2005 thanks to its now iconic Galaxy dress. It is also recognised for its use of origami-inspired folds, precise cuts and an intuitive understanding of the female form.
Today Roland Mouret is owned by Han Chong, founder of the contemporary womenswear brand Self-Portrait. Mouret remains on as Creative Chair.
Roland Mouret commissioned By Association Only to build a new theme to coincide with the relaunch of the brand, working in conjunction with designer Johan Wahlberg to deliver against a strict timeline.
UX improvements
Enhanced flexibility for content creation
Conversion rate optimisation
Streamlined use of apps
Core performance reviews
Utilisation of Shopify markets
New app integrations
Upsell features and detailed image zoom
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