Known for its blend of style, comfort and thoughtful functionality, Seraphine designs clothing that empowers women to feel confident and elegant through every stage of motherhood - exemplified by the Princess of Wales embracing the brand during her two pregnancies.
Following a comprehensive rebrand, Seraphine embarked on a mission to unify its evolving visual identity with a best-in-class eCommerce experience. As part of this strategic transformation, the brand engaged By Association Only to reimagine its digital storefront and bring the new brand direction to life online.
At the heart of the project was a full-scale platform migration from Magento to Shopify Plus—an opportunity to simplify operations, improve conversion, and provide a more agile and future-ready foundation.
Alongside this technical overhaul, we were tasked with translating Seraphine’s reimagined brand language into an elevated, editorial-led shopping experience—one that would be both visually rich and highly functional across global markets.
From premium design execution to smart UX enhancements and custom feature development, this collaboration marked a significant step forward in Seraphine’s digital evolution.
Tech integrations & optimisations
Content curation templates
New store features and enhancements
Enhanced flexibility for content creation
Upsell features
Bespoke size guide tool
Product recommendations to increase sales
Conversion rate optimisation
Vervaunt is a London-based ecommerce consultancy and paid media agency, working alongside ambitious ecommerce brands and retailers to improve key areas of their business and drive growth.
Shopify Plus is Shopify's enterprise ecommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.
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