Case Studies / The Frankie Shop

A front-end rebuild project for fashion favourite The Frankie Shop

New York fashion label The Frankie Shop was established in 2014 by Gaelle Drevet. It now has a sister store in Paris as well as a huge online presence.

A must-visit in each city, The Frankie Shop sells stylish, minimalist clothing at less than premium prices. 

The brand’s online store hosts a coveted curation of exclusive pieces from designers including Ganni, Rachel Comey, and Caron Callahan, as well as hard-to-find garments from around the globe.

The Frankie Shop has long been a client of By Association Only. This year saw an entire front-end rebuild project, with a Shopify 2.0 theme delivered for the Shopify Plus merchant.

New store features and enhancements

UX improvements

Enhanced flexibility for content creation

Streamlined use of apps

Unisex handling


Bremont Blog mobile


Vervaunt is a London-based ecommerce consultancy and paid media agency, working alongside ambitious ecommerce brands and retailers to improve key areas of their business and drive growth.

In partners we trust

The Frankie Shop runs a series of parallel international stores, powered by a number of key Shopify-connected technologies and partners.


Tagalys allows merchants to instantly take visual control of their Shopify and Magento stores, improving user productivity and consumer experiences.


Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.


Boost delivers advanced search and filtering functionality to enable the efficient location of a desired product within milliseconds. A highly effective app that can also strengthen merchandising and customer analysis.


Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalisation Engine, enabling ecommerce websites to deliver shopping experiences powered by real-time shopper intent.


Customers can add products to Wishlist with just one click. They can also email their Wishlist to anyone with an email or share with others on social media.

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A reimagined design vision and migration project from Magento to Shopify Plus for Emilia Wickstead.