Nine key Shopify updates from DotDev 2026

From agentic commerce and AI discovery to smarter merchandising and a more flexible Shopify stack, here’s what stood out from two days at DotDev 2026.

Drapers' Wonderful Websites series boasts By Association Only merchants

We're delighted to have been featured in fashion retail publication Drapers' Wonderful Websites series, including for our work with Astrid & Miyu, Victoria Beckham, and Orlebar Brown. Read all about it here.

By Association Only hosts summer soiree at The Ned

Last week By Association Only hosted its annual summer soiree at The Ned in London. Read all about it here.